Japan Jewellery Fair 2014 Continues to Grow

- 420 exhibitors from 18 countries and regions

TOKYO, July 18, 2014 /PRNewswire/ -- Japan is one of the largest, most affluent and -- importantly -- consistently strong jewelery markets in the world. To put it in perspective, Japanese consumers have accumulated savings of a staggering USD 14 trillion, and Tokyo has the largest GDP of any city in the world, exceeding even that of New York.

The Japan Jewelery Fair (JJF), co-organised by UBM and the Japan Jewelery Association, has played a prominent role for over 20 years for both local and international jewelery buyers as a place for stock purchasing ahead of the autumn, Christmas and New Year retail seasons. Even though the fair experienced a negative impact from the economic downturn precipitated by the Lehman Brothers bankruptcy in terms of the number of exhibitors in 2008, since then the number of exhibitors has been on an upward trend. JJF 2014 will comprise of over 420 exhibitors from 18 countries and regions and is expected to attract more than 15,000 Jewelery professionals.

Japan Jewelery Designers Association celebrates 50-year anniversary

The Japan Jewelery Designers Association (JJDA) will celebrate its 50th anniversary with a members' pavilion in JJF 2014 for the first time. Leading members of the association, including Mr. Tomoyuki Suganuma, the Chairman of JJDA, will be exhibiting at the fair for the first time and showcase their originally-designed jewelery, rich with uniqueness and ingenuity. In addition to the JJDA pavilion there will be four other designer pavilions at JJF 2014.

Competitive Prices, Top Quality and High Level of Trust: Japan is a great place to buy jewelery!

It is a well-known fact that the Japan pavilion is the most crowded pavilion at the Hong Kong jewelery fairs. Japanese pearls are always one of the leading attractions that capture international buyers' attention. Recently, Japanese jewelery exhibitors have also been very popular at overseas exhibitions because of their competitive prices and superior product quality. The weakening of the Yen has improved profit margins on Jewelery by 25% compared with just three years ago. So it is time to throw away the stereotype idea that everything in Japan is expensive. Actually, Japan is a great place to buy jewelery.

New Pavilion: Re-Styled Jewelery Pavilion -- The splendor of fine jewelery lasts forever!

Re-styled Jewelery, a thriving business trend in Japan, has become a significant market segment. Jewelery companies are purchasing back jewelery items from consumers and remodelling or remaking them for resale. This year for the first time there will be a Re-Styled Jewelery Pavilion at JJF where buyers can meet many of the leading companies in this field and source high quality products at extremely competitive prices.

Bridal Jewelery Zone

Because of their strong tradition of working with platinum jewelery, Japanese jewelery manufacturers have played a leading role in processing techniques for platinum and have been at the forefront of producing high-quality bridal jewelery. The Bridal Jewelery Zone is a showcase of exclusive collections of advanced designs which reflect the latest market trends not only in Japan but also in other Asian countries.

JJA Jewelery Design Award 2014 -- Miss Nippon Grand Prize winner to present the award

The JJA Jewelery Design Award, which is hosted annually by the Japan Jewelery Association, is the most prestigious jewelery design contest in Japan. The award is aimed at recognising and celebrating the very best in jewelery designs and designers, and encouraging excellence in creativity, technique and skills.

The winners of this year's JJA Jewelery Design Awards will be announced and presented with prizes at the fair ground on the first day of the fair. The presentation ceremony on stage will introduce the top eight award winning jewelery items through a fashion show that will bring alive the full creative spirit of the winning designs. Ms Moeka Numata, the 2014 winner of the Miss Nippon Grand Prize beauty contest, will make an appearance on stage as the special guest of the event.

Inaugural Jeweler's Choice "Woman of the Year" Award

The presentation of the "Jeweller's Choice: Woman of the Year" award will be held on the stage in the morning of the second day. The values that define women's lives today are becoming more and more diversified. Enigmatic women enjoy life in multifaceted ways with a variety of senses of worth. To receive the award, the organisers of JJF selected a woman from the worlds of show business, sports and society who are representative of fully enjoying and challenging life in a beautiful manner. This year, Ms. Hiromi Nagasaku, a famous Japanese actress, has been chosen as the "Woman of the Year 2014". The award presentation ceremony will be held on stage on the second day of the show.

Hiromi Nagasaku is a highly popular and successfully actress in both big-screen films and in television dramas. She is one of the most famous actresses in Japan and is in high demand for film and TV appearances. She is a role model for contemporary Japanese women as someone who is able to effortlessly balance her life as a celebrity, a wife and a mother.

Event Summary

For further information contact:

UBM Japan Co Ltd, JJF Secretariat
Kanda 91 Bldg. 1-8-3 Kajicho, Chiyoda-ku, Tokyo 101-0044
TEL: +81-3-5296-1020
FAX: +81-3-5296-1018
Email: info@japanJeweleryfair.com

Website: http://www.japanJeweleryfair.com

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