King.com Expands its Global Footprint with Local Game Releases in Asia

- King.com's Candy Crush Saga topples Windows Live Messenger for the coveted #1 most popular overall Facebook application by daily and monthly active user

SAN FRANCISCO and LONDON, Feb. 21, 2013 /PRNewswire/ -- King.com, the leading casual social games company, today announces that it will be offering two of its most popular Facebook games, Candy Crush Saga and Bubble Witch Saga, in both the Japanese and Korean markets – localizing the versions for each region. Mobile iOS (iPhone, iPad and iPod Touch) and Google Play (Android) versions of both localized games will be following shortly.

The company also announced that it has nearly doubled its monthly gameplays in less than a month, now seeing over 9 billion gameplays a month. Additionally, Candy Crush Saga has taken over as the largest application on Facebook amongst all categories – leading over Windows Live Messenger, Spotify, Yahoo! and others by daily and monthly active user according to AppData.

Separately, King.com announced that in Hong Kong more than 1 million daily players are already enjoying Candy Crush Saga even prior to the launch of the localized version – almost 1/7th of the entire population.

"We have been looking towards Asian markets for some time now and feel this is the perfect time to offer localized versions of our games in Japan and Korea," said Riccardo Zacconi, co-founder and CEO of King.com. "We are delighted to see our hit game Candy Crush Saga being played by one out of every seven residents of Hong Kong. People have been literally asking strangers on the street to friend them and give them lives so they can continue playing the game without waiting."

About King.com:
King.com is a worldwide leader in casual social games with more than 9 billion games played per month globally. King.com offers over 150 exclusive games in 12 languages through its premier destination, King.com (www.king.com), mobile devices (iOS and Android), Google Play, and Facebook, where it is a top 10 Facebook developer. The company is the exclusive provider of online games for leading global portals, websites and media companies. King.com has offices in London, Stockholm, Barcelona, Bucharest, Hamburg, Malta, Malmo and San Francisco. For more information, visit http://about.king.com.

© 2013 King.com Inc. All rights reserved. Bubble Witch Saga and Candy Crush Saga are trademarks of King.com Ltd., registered in the U.S. and other countries. All other designated trademarks and brands are the property of their respective owners.

Media Contacts:
Paul Brady
Consort Partners
king@consortpartners.com
Tel: +1 646 491 2777

In Europe:
Paul Durman
Consort Partners
Tel: +44 7793 522 824