King.com Steps Up Advertising Initiatives with New Hire

LONDON, August 23, 2011 /PRNewswire/ --

- New VP of Advertising Sales Brings Strong Social Games, Media and Advertising Experience to King.com

Leading cross-platform social games company, King.com (http://apps.facebook.com/king_com), today announced that it is adding media, advertising and casual social games industry veteran, Gilles Storme, to its executive team. In his role as King.com's vice president of advertising sales, Europe, Middle East and Africa (EMEA), Storme will help drive the company's revenue growth via ad sales for its successful cross-platform games.

Gilles is a seasoned media sales executive and entrepreneur with online and broadcast advertising sales experience across EMEA. In his latest position at RockYou, a social games (http://www.king.com) developer and social ad network, Gilles built out the company's EMEA business, eventually heading their entire advertising sales initiatives in the region. Prior to joining RockYou, Gilles was pan European sales director at AOL, where he launched Platform-A. Before this, he held senior advertising sales positions at BBC Worldwide, National Geographic Channel and Discovery Networks.

"King.com is building on its leadership in the casual social games space to capitalize on the various touch-points where consumers are most engaged via its cross-platform initiatives. We are excited to have Gilles on our executive team and look forward to continuing our explosive growth for fans and advertisers on Facebook, mobile and other platforms," said Mark Charkin, executive vice president of global business development and advertising sales, King.com.

About King.com:

With over 27 million unique visitors and more than 600 million games played per month globally, King.com is a leading developer of cross-platform casual games. King.com offers more than 200 exclusive games in 14 languages across the globe through its premier destination, King.com (http://www.king.com), on Facebook (http://apps.facebook.com/king_com) and on mobile devices  (http://www.king.com/games/sponsored-games/miner-speed-iphone).  King.com is the exclusive provider of online games (http://www.king.com) for leading global portals, websites and media companies. King.com has offices in London, Hamburg, Stockholm, Milan and Los Angeles. For more information, please visit http://www.king.com.

Media Contact:

Paul Brady
Consort Partners
king@consortpartners.com
Tel: +1-646-491-2777