Launched Today: the Wotwine App That Revolutionises Supermarket Wine Shopping

LONDON, December 5, 2013 /PRNewswire/ --

wotwine launches its ground-breaking free supermarket wine app that gives consumers the definitive guide to supermarket wine.

Today's supermarket shoppers are presented with an increasingly confusing array of wines and wine prices. Nine out of ten retail bottles we drink in the UK are bought from major supermarket chains, with 60 per cent of those on discount.

But how do we know if a deal is real? The wotwine "we would pay price" tells you whether a wine is worth more or less than its shelf price.

Comprising some of the most authoritative figures in the British wine industry, wotwine's tasting team has spent the last six months extensively tasting and evaluating more than 1,700 bottles to produce the UK's most comprehensive database of supermarket wine. To ensure the app is always up to date, the tasting team meets every week to review all new arrivals hitting the shelves. No other wine app has tested as many bottles or offers a more definitive guide to supermarket wine.

Three simple steps to bagging a wotwine bargain:

1. Scan the bottle's barcode using the wotwine app.
2. Reveal the authoritative wotwine pounds and pence value for that wine, and our expert evaluation.
3. When the wotwine price is better than the shelf price, you bag a bargain!

The app also has an easy-to-use search facility to help consumers find the best value wines in their category-of-choice (e.g. all Merlots or all Californian wines).

Henry Shelford, a co-founder of wotwine said: "I am excited to launch wotwine. We've worked hard over the last six months tasting and evaluating 1,800 wines - more than any wine app. When you line up a category of wines from across the supermarkets, the differences between bottles becomes stark. For the same money you can buy bad wines - or spectacular wines."

"wotwine provides instant expert wine advice where you need it most - in the supermarket aisle. Consider wotwine your personal supermarket sommelier."

For more information please visit wotwine.com

The wotwine app is free to download now from the iTunes App Store.

Members of wotwine's tasting and management panel are available for interviews.