Littlewoods Europe Announces Launch of Autumn 2011 Collection

SPEKE, England, July 8, 2011 /PRNewswire/ --

Littlewoods Europe has announced the launch of its new collection for autumn 2011, which will be available on its website.

The new season collection will launch with over 10,000 new lines on offer, comprising 5,000 new fashion lines for the whole family, including women, men and children. In addition there will also be new lines of shoes, accessories, electrical, childrens toys and great new season pieces for the home.

In addition to this the new collection for autumn 2011 will include an increased range from the popular menswear brand Goodsouls, a heritage collection from kidswear brand Ladybird and more choice than ever before in Littlewoods Europe's Savior range in sizes 8 to 28. There will also be the addition of the new women's jeans range 'confident curves', which feature a silhouette smoothing tummy control panel.

The Littlewoods Europe fashion range will feature a number of key fashion trends for womenswear including 70s, vintage fair, beatnik and colour pop, which is continuing from the summer collection.

A spokesperson for Littlewoods Europe said: "Our new season's collection is our best yet. With thousands of new products and some great new brands, our customers have more choice than ever before. We have interpreted key cat walk trends, like pleats and tweeds to produce a very wearable range of clothing, with key on trend pieces plus great value basics, for customers to update their wardrobes for the new season."

About Littlewoods Europe:

Littlewoods Europe launched on 27th August 2009 is aimed at women who want the convenience of home delivery from one of their favourite British on-line retailers. The delivery cost is €5 regardless of size of order. Delivery is within 10 working days, with 28 days home approval guarantee. Littlewoods Europe currently delivers to 25 European countries including Austria, Belgium, Bulgaria, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romanic, Slovakia, Slovenia, Spain and Sweden.

The Littlewoods Europe site features over 17000 product lines, from core categories of clothing such as womens dresses, womens swimwear, sandals, footwear, toys, kidswear & homeware.

Littlewoods Europe is part of Shop Direct Group who is the UK's largest online and home shopping retailer with sales of circa £1.7 billion.

Brands within the Shop Direct Group portfolio include Very.co.uk, Woolworths.co.uk, LittlewoodsIreland.ie, LittlewoodsEurope.com, Additionsdirect.co.uk, Choice.co.uk, kandco.com and isme.com

PR contact:

Victoria Barker
Consumer PR Team -– Shop Direct Group
Skyways House
Speke Road
Speke
L70 1AB
+44(0)844-292-3845
http://www.littlewoodseurope.com