Logistics and Supply Chain Zone Introduced at ICSE 2011 Event

AMSTERDAM, May 31, 2011 /PRNewswire/ --

Leading events organiser UBM Live, a division of UBM Plc (LSE: UBM), announced details of a new Logistics and Supply Chain Zone to be introduced at ICSE 2011, an event dedicated to pharmaceutical contract services and outsourcing. ICSE will take place from October 25-27, 2011 at the Messe Frankfurt, Germany and is part of the world's leading platform of pharmaceutical events, including CPhI Worldwide for pharmaceutical ingredients, P-MEC Europe for pharmaceutical machinery and equipment and InnoPack for pharmaceutical packaging solutions.

Introduced in response to attendee audits conducted at previous events, the new zone will cover logistics, cold transport and supply chain solutions for the pharmaceutical industry. The 2010 events audit showed a total of 1,159 attendees with a specific interest in the logistics and supply chain sector. Of these visitors, 577 attended for logistics resources, 220 for supply chain resources and 362 indicated that their primary interest was pharmaceutical specific logistic and supply chain resources(1). The zone will not only provide a meeting place for the industry, with the combined events attracting over 28,000 attendees annually, but will also address concerns that are at the forefront in the pharma industry such as safe global transportation solutions for ingredients.

"Beyond being complementary to the focuses of the ICSE event, the new Logistics and Supply Chain Zone also has great synergy with Innopack which features RFID, Track and Trace, anti counterfeiting and general packaging solutions and P-MEC, which will host companies that have transportation requirements for pharma machinery and equipment," noted Haf Cennydd, Global Brand Director ISCE, P-MEC, and InnoPack. She added, "Moreover, CPhI exhibitors include many large multinationals with requirements for global supply chain logistic solutions which also makes them attractive potential customers for logistics and supply chain companies."

In 2011, ICSE will be partnered with BioPh, which showcases the biopharma sector, and will offer new zoning to facilitate face-to-face interaction between buyers and sellers of contract services and outsourcing solutions for the pharmaceutical and biopharmaceutical markets. The event, now in its eleventh year, hosts contract research organizations (CRO) and contract manufacturing organizations (CMO) from all over the world and offers a current view of industry trends in a rapidly expanding global market. Last year, ICSE saw a 24% increase from 2009 exhibitor numbers and due to this exceptional growth ICSE will be located in two halls for 2011.

"The pharmaceutical industry has seen a lot of change in the past five years. As we move forward and the market stabilizes, an increasing focus is being placed on the quality and ability to validate raw materials that are purchased globally(2)," Haf Cennydd said. "In addition to these considerations, companies have to examine shipping options that are not only temperature controlled and protect the integrity of the ingredients, but are also reliable and time sensitive. The Logistics and Supply Chain Zone offers visitors a dedicated zone for these resources which are an increasingly important within the (bio) pharmaceutical sector."

The annual schedule of global ICSE events also includes ICSE Japan (13-15 July, 2011, Osaka, Japan), ICSE South America (24-26 August, 2011, Sao Paolo, Brazil) and ICSE India (30 November - 2 December, 2011, Mumbai, India). Further information about ICSE and its co-located events can be found online at http://www.icsexpo.com, http://www.cphi.com, http://www.p-mec.com and http://www.icsexpo.com/innopack.

(1) ABC Internal Audit: CPhI Worldwide 2011-05-02

(2) PwC Health Industries Group Report: "As Pharmaceutical Supply Chain Goes Global, Threat of Counterfeiting, Intellectual Property Theft and Contamination Rises, Finds New Report; New Supply Chain Management Strategies Needed"

Notes for Editors:

UBM Live is a division of UBM Plc (LSE: UBM) a leading provider of business information services to the maritime, travel, fashion, technology, healthcare, media, and property industries. UBM offers services in trade shows, online, news distribution, and publishing to customers across the globe. Its brands are represented in more than 30 countries and are organized into specialist teams that serve their business communities helping them excel in their market by working effectively and efficiently. For more information, go to http://www.ubmlive.com.