Look Up, London. giffgaff Puts People in the Air

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04 Nov, 2015, 16:51 GMT

This image opens in the lightbox — London commuters this morning had to double take, as strange human-shaped flying objects appeared across the London skyline. The activity celebrates mobile network giffgaff's 'no-ties' approach to contracts and is timed to coincide with its recent ad campaign, entitled 'hey you', in which people are seen to inexplicably fly and float in the air. (PRNewsFoto/giffgaff) (PRNewsFoto/giffgaff)

LONDON, November 4, 2015 /PRNewswire/ --

London commuters this morning had to double take, as strange human-shaped flying objects appeared across the London skyline. The activity celebrates mobile network giffgaff's 'no-ties' approach to contracts and is timed to coincide with its recent ad campaign, entitled 'hey you', in which people are seen to inexplicably fly and float in the air.

     (Photo: http://photos.prnewswire.com/prnh/20151104/283804 )
     (Photo: http://photos.prnewswire.com/prnh/20151104/283805 )
     (Photo: http://photos.prnewswire.com/prnh/20151104/283806 )

Drifting across iconic London landmarks such as the London Eye, Big Ben and Canary Wharf, the human forms caused excited commuters to stop and look up at the sky, with many recording the moment on their mobile phones.

Created to amplify awareness of the TV ad, the activity perfectly encapsulates giffgaff's sentiment of 'we won't tie you down' - a statement referring to the award-winning company's shunning of restrictive mobile phone contracts for its customers.

The most recent 'hey you' advert, which aired on October 16^th, can be seen here: https://www.youtube.com/watch?v=C6qOQs92rLw&index=1&list=PLdjhV1bimcaXUzSY_OXWU_i4ls1_1Ingy

You can follow the campaign via #heyyou on social and via @giffgaff