Market Opportunities and Business Strategies in Private Label Branding in India

NEW YORK, May 29, 2012  /PRNewswire/ --  Reportlinker.com announces that a new market research report is available in its catalogue:

Market Opportunities and Business Strategies in Private Label Branding in India

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Synopsis

The report provides top-level market analysis, information and insights into the Indian private label products market, including:• Current, historic and forecast values for the Indian private label market• Comprehensive, country-specific analysis of market attractiveness covering key macroeconomic trends plus benchmarking with other key global and Asian private label markets• Detailed analysis of the key drivers for private label in India • Detailed analysis of the challenges affecting the private label market in India• Detailed analysis of retailer strategies by product categories and by retail format• Case studies of the top private label retailers in India

Summary

The market for private label products in India is still in its nascent stages and accounted for just XX% of the overall retail market in 2011. The Indian retail market is highly fragmented and primarily consists of unorganized outlets such as 'kirana' stores. It is expected that organized retail is going to undergo a period of growth over the forecast period. Retailers entered the Indian private labels market by providing staples such as food and beverage products. The positive growth potential of these categories convinced many retailers to enter the personal care market in 2009. The main growth strategy of Indian retailers is to provide consumers with national brands as a trust exercise; as such brands provide a level of quality and assurance to consumers, who are then offered private labels as a discounted alternative. The Future Group recruited national sports icon, Sachin Tendulkar, to create a sub-brand named 'Sach'. In this way, the Group expects to attain national recognition with some consumers and an emotional connection with others. This is the first instance of private label product endorsement in the Indian market. Growth in private labels has resulted in several conflicts between retailers and national brands, owing to issues such as margins, displays and shelf space. Retailers are more inclined to push the sales of private label products as they offer greater profit margins.

Scope

• This report provides a comprehensive analysis of the private label market within the consumer packaged goods industry in India• It provides an overview of key global markets for private label • It provides comparison of private label market share in India with Asian countries and with the key global markets• It provides historical shares for the Indian private label market for the report's 2007–2011 review period and forecast figures for the 2012–2016 forecast period • It highlights the consumer, business and economic factors driving the private label market in India• It covers a summary on the key challenges facing the private label market in India• It details the business strategies of private label brands by retail store formats• It discusses the key emerging product strategies in the Indian private label market• It compares the pricing strategy adopted for private label products in key categories• It outlines the future outlook for the Indian private label market• It profiles the major retailers in the private label market in India

Reasons To Buy

• Make strategic business decisions using top-level historic and forecast market data related to the Indian private label market• Understand the key consumer, business and economic trends within the Indian private label market• Gain insights into the strategies adopted by retailers in different product categories and also across different retail formats• Gain insights into the challenges facing the Indian private label market• Gain insights into the upcoming trends in the Indian private label market

Key Highlights

• The market for private label products in India is still in its early stages and comprised XX% of the overall retail market in 2011. • Private label penetration began in the mid-2000s when retailers established organized retail format stores across the country. • Organized retail occupies a small percentage of the overall retail market in India. Traditional forms of retail, such as neighborhood 'kirana' stores, dominate the market. • The most widely used private label products were cereals, pulses and spices. This was followed by packaged food products and fruits and vegetables.• In 2011, Spencer's Retail revamped its business strategy to focus on the young, urban population. In these terms they are repositioning themselves as an affordable, luxury retailer. • The Future Group launched its new private label brand, 'Sach', in 2009 with the Sach branded toothbrush, which was followed by Sach branded toothpaste in March 2010. The group tied up with the national sports icon, Sachin Tendulkar, to co-create this sub-brand. Table of Contents1 Executive Summary2 Market Size and Forecast2.1 Private Label – Global Situation2.2 Private Label Share in Asian Markets2.3 Development of Private Label in India2.4 India Private Label – Market Size and Forecast3 Key Trends and Drivers3.1 Macro-economic Environment3.1.1 India – Per capita annual disposable income3.1.2 India – GDP at constant prices3.1.3 India – Population distribution by age (%)3.1.4 India – Urbanization3.1.5 India – Organized retail growth3.2 Key Drivers4 Brand Positioning and Target Segment – Strategies and Initiatives4.1 Business Strategies by Product Categories4.1.1 Household and personal care products4.1.2 Instant noodles category4.1.3 Sanitary items4.1.4 Packaged water4.1.5 Still drinks and nectars4.1.6 Oral hygiene4.1.7 Organic food products4.2 Business Strategies by Store Format4.2.1 Penetration of private label brands in India4.2.2 Strategies adopted by major private label operators4.3 Pricing Strategy5 Future of Private Label in India5.1 Future Business Strategies for Private Labels5.2 Upcoming trends in the Indian private label market6 Challenges7 Case Studies – Major Retailers in India7.1 Future Group – Leading the private label bandwagon in India7.2 Spencer's Retail – Targeting the Young Population8 Global Benchmarking9 Appendix9.1 About BRICdata9.1.1 Areas of expertise9.2 Methodology9.3 Disclaimer

List of Tables

Table 1: Largest Global Markets For Private Label – 2011

Table 2: Private Label as a Percentage (%) of Overall Retail – India

Table 3: Snapshot of Retail Strategies Across Different Product Categories

Table 4: Indian Private Label – Business Strategies by Retail Chains

Table 5: Indian Private Label – Pricing Strategy

Table 6: Future Group – Statistics

Table 7: Future Group – Marketing Strategy

Table 8: Spencer's Retail – Statistics

Table 9: Spencer's Retail – Private Label Brands

List of FiguresFigure 1: Private Label Market Share – Top 10 Countries (% Value), 2011Figure 2: India – Private Label Share in Asian MarketsFigure 3: Retail Development – IndiaFigure 4: India – Private Label Market Size and ForecastFigure 5: India – Per Capita Annual Disposable IncomeFigure 6: Indian GDP at Constant Prices (US$ Billion), 2007–2016Figure 7: India – Population Distribution by Age (%), 2007–2016Figure 8: Indian GDP at Constant Prices (US$ Billion), 2007–2016Figure 9: India's Organized Retail Industry – Growth (2007–2016)Figure 10: Private Label Products – Key DriversFigure 11: Private Label Instant Noodle ProductsFigure 12: Private Label Sanitary ProductsFigure 13: Private Label Packaged Water ProductsFigure 14: Private Label Still Drinks and NectarsFigure 15: Private Label Oral Hygiene ProductsFigure 16: Private Label – Organic Food ProductsFigure 17: Private Label – Penetration of Private Label Brands (Key Retailers)Figure 18: Private Label – Preference in Various CategoriesFigure 20: Indian Private Label – National Brands vs Private Label (selected products)Figure 20: Future Business Strategy for Private Label ProductsFigure 21: Private Label Products – Key ChallengesFigure 22: Private Label Market Share – Comparison Global Vs BRIC

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