Marketing Industry Veteran Steve Warren Appointed Mapp Digital CEO
Appointment prepares business for next phase of growth
SAN DIEGO and LONDON, Dec. 21, 2017 /PRNewswire/ -- Mapp Digital (www.mapp.com), global independent marketing technology company, today announced the appointment of Steve Warren as its new CEO. Warren is assuming this position from his role as Chief Revenue Officer from Mapp Digital.
"Mapp is at the forefront of ensuring brand marketing is engaging, personalized and real-time," said Nathan Pingleton, Principal at Marlin Equity Partners, the primary investor in the company. "The Mapp technology proves marketers are living in the past if they don't see the possibilities of real-time cross-channel marketing – we're proud of Steve for taking on the new role, and for preparing us for the next phase of growth."
"I'm delighted to be with Mapp at such an exciting period in the company's history, and I look forward to building on the tremendous work the team have done until now," said Steve Warren, CEO of Mapp Digital. "I'm passionate about helping organizations provide customers with the tools to grow their business, and I expect the team to put our customers first, ensuring their success can drive greater customer engagement."
Prior to his appointment, Steve Warren was CRO at Mapp Digital. As CRO, Steve was responsible for managing and overseeing all of Mapp Digital's customer relationships, while growing use of Mapp Digital's Customer Engagement Platform, integrated Data Management Platform (DMP) and Customer Centric Services, across the globe.
Prior to joining Mapp Digital, Steve was Teradata's Chief Customer Officer, responsible for managing global services and the company's entire customer lifecycle. Steve led the launch of Teradata's digital marketing business in the US in 2012. Steve has over 20 years of sales management experience. He also spent nine years with Fifth Gear (formerly Sigma Micro) in various executive positions, and was instrumental to the growth of that business.
To learn more, follow @Mapp_Digital and visit mapp.com
About Mapp Digital
Mapp is one of the largest, global independent marketing technology companies. Our Customer Engagement Platform streamlines insights and pushes business results by identifying consumer and behavioral data to acquire new customers and grow brand affinity. Our efforts are propelled by people, cross-channel insights, marketing automation and orchestration. Mapp integrated Data Management Platform (DMP), modular software and customer-centric services enable marketers to go the extra mile, to bridge the digital gap and enhance brand engagement and marketing execution across channel and display.
Mapp is headquartered in San Diego with global offices in eight countries. The company helps more than 3,000 companies obtain the maximum return from their digital marketing executions. Mapp customers include CNET, Deutsche Bank, Deutsche Telekom, Lloyds Banking Group, Pepsi, Puma, TNT, TSB Bank, Xerox. Follow us @Mapp_Digital, or visit us at mapp.com.
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