Matomy Media Group Acquires U.S. Digital Ad Agency Adperio, Valued at $30 Million

TEL AVIV, Israel, July 25, 2011 /PRNewswire/ --

Adperio Specializes in Social Media and Virtual Currency With Annual Revenue of $50 Million

Matomy Media Group announces today theacquisition of Adperio, a leading online digital ad agency based in Denver, Colorado. The acquisition will be carried out gradually and the final value, estimated at $30 million, will be determined according to performance during the next four years.

Adperio will benefit from access to Matomy Media Group's high volume of display media activities and its proprietary affiliate tracking and management platform.
Matomy Media Group will be better positioned to widen its activity in the U.S. market as well as enrich its offering in the social media and virtual currency media channels.

"Joining Matomy Media Group brings breadth and depth to Adperio's market proposition." says David Asseoff, CEO of Adperio. "We are confident that our customers will profit from the vast know-how, experience and technology that the group offers in the display advertising and affiliate marketing channels. Moreover, our U.S. - based customers will be able to leverage the group's strong global presence both in Europen and Latin American markets." adds Asseoff.

Adperio, located in Denver, Colorado, specializes in social media and virtual currency advertising. The company's annual revenue is $50 million. The company will continue to be managed by the founder and CEO David Asseoff, who has been leading it to success since its inception.

According to Ofer Druker, CEO of Matomy Media Group, "During 2011 our revenue totals reached $100 million mainly from Europe and South America. The cooperation with Adperio will significantly increase our revenue and will serve as a solid base for substantial growth in the U.S. market. Additionally, this is a strategic move allowing the group to plug in to new categories through Adperio's large U.S. customer base in the entertainment and finance verticals, as well as enrich its current social media and virtual currency offering with Adperio's innovative solution for bridging online and offline transactions using alternative payments."

In July 2010 Viola Private Equity, led by Osnat Ronen, invested $17 million in the group. According to Sagi Niri, CFO of Matomy, "This investment and the Group's cash flow allow increased growth both organically and through mergers and acquisitions aimed at expanding into new markets and activities."

About Matomy Media Group

With a long-standing history in online advertising, stemming from true start-up roots and growing into a multinational corporation with over 200 employees worldwide, Matomy Media Group provides a single, convenient gateway to effective digital advertising

Matomy Media Group challenges the marketing functional silos status quo and enables advertisers and agencies to manage and optimize performance-based campaign driven by user engagement opportunities. Working globally across web, social media and mobile platforms, the Matomy Media Group offers brand and direct response advertisers as well as agencies a range of opportunities including a performance-based affiliate management platform and network, display advertising, search marketing, alternative payment solutions and mobile advertising.

For more information visit http://www.matomy.com

About Adperio

Adperio is an interactive marketing and advertising agency based in Denver. With more than a decade of experience in online marketing, Adperio provides clients with unmatched expertise in email, social media and performance based marketing, combined with an unrivalled commitment to best practices. The company was recently recognized by Inc. magazine for the fourth consecutive year as one of "The Fastest-Growing Private Companies in America" and named as one of the "Best Companies to Work for in Colorado" by Colorado Biz Magazine and Jobing.com for three consecutive years.

For more information, visit http://www.adperio.com.

Media contact
Mor Meroz
Marketing Manager
Mor.m@matomy.com 
T +972-77-3606160
M +972-54-5509025