mdBriefCase Group Inc. Announces the Launch of mdBriefCase Africa and Middle East

TORONTO, May 3, 2016 /PRNewswire/ --

mdBriefCase Group Inc., in collaboration with Enterprises at the University of Pretoria and Toronto SickKids International Hospital, and with the support of the High Commission of Canada in South Africa, is excited to announce the official launch of its Africa and Middle East division. Adapted from its successful Canadian model - with input from local healthcare leaders - mdBriefCase Africa and Middle East provides free, accredited, online continuing medical education (CME) based on the needs of health care practitioners in Africa and the Middle East.

"Building on our positive experiences in Canada and Australia, we wanted to expand our operations to Africa and the Middle East," says Greg Cook, Founder and CEO of mdBriefCase.  "While online CME is in the early stages of development in these regions, the opportunities to make concrete and impactful contributions to clinician education is significant and wide-reaching."

All mdBriefCase programs are based on established clinical best practices, then tailored to address local demographics and concerns. "Our interactive online CME is change-behaviour focused," explains Jason Muloongo, Operations Director for mdBriefCase Africa and Middle East. "Our goal is to uplift the standard of education for healthcare practitioners throughout these regions, ultimately allowing our practitioners to deliver the best possible healthcare to patients." 

All mdBriefCase programs are mobile friendly and available online, free-of-charge. To learn more about mdBriefCase Africa and Middle East, visit http://www.mdbriefcase.net/mea.

The mdBriefCase Africa and Middle East launch is supported by unrestricted educational grants from Pfizer, Sanofi, Bayer, and Sandoz, among others.

About mdBriefCase Africa and Middle East 

mdBriefCase provides free multimedia, interactive and accredited learning programs written by leading medical specialists and developed by prestigious educational institutes. All programs are HPCSA, HAAD or equivalent Continuing Education Units accredited.

Each mdBriefCase program features proven strategic communication tools that raise awareness, track behaviour and provide dynamic platforms for idea exchange. mdBriefCase offers powerful, proven solutions to address communications challenges that government, non-profits and the private sector can leverage when introducing new healthcare products, services, policies and programs.

http://www.mdbriefcase.net/mea

Media Contacts: Moroka Mokgoko, General Manager, mdBriefCase Africa and Middle East, mmokgoko@mdbriefcase.com, Cell: +27(0)76-5433-234, +1-347-474-0226; Jason Muloongo, Operations Director, mdBriefCase Africa and Middle East, jmuloongo@mdbriefcase.com , Cell: +1-647-971-4711, Office: +1-416-488-5500 x 242