MediaMath Appoints Facebook's Country Manager for Turkey to Spearhead Eastern European Growth
MediaMath appoints Firat Dirik as Regional Director, Eastern Europe to drive expansion in this flourishing region.
LONDON, Nov. 24, 2015 /PRNewswire/ -- MediaMath, creator of the TerminalOne Marketing Operating System™ for digital marketers, today announced the appointment of Firat Dirik as Regional Director, Eastern Europe. The former Facebook executive will be the driving force behind MediaMath's expansion in this rapidly advancing region.
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"Firat has a wealth of experience gained with some of the industry's major players," said Dave Reed, Managing Director EMEA, MediaMath. "The digital advertising market in Eastern Europe is experiencing strong growth and presents a vast opportunity for MediaMath. We are delighted to have Firat's local knowledge and operational expertise leading our development in the region, and helping our local clients to maximise the advantages of programmatic media buying."
Dirik will be based in MediaMath's London office and joins the global technology company from Facebook, where he spent four years heading up the Turkish market as Country Manager. From Facebook's London office, Firat focused on building and driving Facebook's strategic development, maintaining revenue growth and profitability throughout Turkey, and leading strategic relationships with global and local brands, agencies, and partners.
Prior to Facebook, Dirik was Country Sales Lead Turkey for Microsoft's Consumer and Online Business. For over five years he led the company's online advertising business across MSN, Windows Live Hotmail and Messenger, Mobile, and Microsoft Media Network. Before this he was Corporate Sales Manager at Avea – a leading telco operator in Turkey, and held various sales and marketing roles in the banking industry before that.
"It's an exciting time to be joining MediaMath due to its rapid expansion, both geographically and in its product offering," Dirik commented. "MediaMath is renowned in the industry as a leader in programmatic technology, empowering marketers to deliver goal-based marketing to meet their business needs. I am looking forward to using my expertise I gained at Facebook, and other leading companies in the sector, to help shape MediaMath's future in the dynamic, developing markets of Eastern Europe."
About MediaMath
MediaMath (www.mediamath.com) is a global technology company that's leading the movement to revolutionise traditional marketing and drive transformative results for marketers through its TerminalOne Marketing Operating System™. A pioneer in the industry introducing the first Demand-Side Platform (DSP) with the company's founding in 2007, MediaMath is the only company of its kind to empower marketers with an extensible, open platform to unleash the power of goal-based marketing at scale, transparently across the enterprise.
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