Meet the Brusheads - New Toothbrush to Revolutionise Children's Brushing Habits

LONDON, December 4, 2012 /PRNewswire/ --

PA Consulting Group launches new product concept  

PA Consulting Group has created a new concept for toothbrushes, designed to encourage children to develop positive brushing habits while making teeth-brushing a fun part of the day. According to the NHS, tooth decay is one of the most widespread health problems in the UK and around a third of children starting school and around a third of children aged 12 have visible tooth decay.

The new toothbrush, a 'Brushead', is a 3D-sculptured cartoon character, designed so that kids can relate to it and grow to love it. The toothbrushes are charged by USB to give flexibility on the go and contain intelligent sensors that recognise brushing patterns and give encouraging words to support better brushing.

The Brushead is linked to an app which means children can interact with each Brushead character, whether through their smartphone if they are old enough or on the web. This allows them to check out their brushing performance and compare the achievements of their character with their friends and other children. Parents can also use the app to monitor their child's progress and keep an eye on patterns and trends.

PA Consulting Group's Ahmad Bitar, an expert in product design, says: "Getting children to brush their teeth is a common challenge for parents everywhere and can be a stressful experience for both parent and child. Children often find brushing-time dull and mundane. The Brusheads help parents to encourage their children to brush their teeth properly, while making the experience more enjoyable."

PA is currently in discussion with potential partners to take this product to market.

For more information, visit http://www.paconsulting.com/futureofhealthcare and http://www.paconsulting.com/technology

Notes to the editor

About PA's technology and innovation capabilities

PA Consulting Group has been delivering world-class innovations for over 50 years: from an award-winning bottle design for Evian to an innovative smart meter to reduce energy consumption in the home for Landis+Gyr; from 'next generation' 4G wireless test equipment to a world first in medical injectors.  

PA offers product development and technology consulting across a broad range of sectors, including consumer products, life sciences and healthcare, communications and electronics, public sector, defence, energy and transport.  For more information, visit http://www.paconsulting.com/technology

About PA Consulting Group

We are a firm of more than 2,000 people, specialising in management and IT consulting, technology and innovation. Independent and employee-owned, we operate globally from offices across Europe and the Nordics, the United States, the Gulf and Asia Pacific.

We work with businesses and governments to anticipate, understand and meet the challenges they face. We have outstanding technology-development capability and a unique breadth of skills, from strategy to performance improvement, from HR to IT. Our expertise covers energy, financial services, life sciences and healthcare, government and public services, defence and security, transport and logistics, telecommunications, consumer goods and automotive.