LONDON, November 27, 2015 /PRNewswire/ --
Priority Pass, the world's largest independent airport lounge access program, is now available to Meliá Hotels International's most valued customers, MeliáRewards Platinum members. The premium service provides access to over 850 airport lounges around the world and is open to members of the MeliáRewards program.
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Meliá Hotels International operates 350 hotels in 40 countries. It has selected Priority Pass so that it can extend and enhance the experience it offers to guests. Through its MeliáRewards, Collect Emotions campaign, Meliá Hotels International aims to offer unique, exclusive experiences and highly personalized rewards, which go beyond basic points programs.
At the highest tier is MeliáRewards Platinum, reserved for the most well-traveled, frequent guests at its hotels. Priority Pass's global reach and its sophisticated, high quality airport lounges directly appeals to the values of these discerning guests.
Priority Pass General Manager EMEA, Errol McGlothan said: "Priority Pass is the perfect fit for Meliá Hotels International which wanted to innovate and differentiate its offer in the competitive hospitality market. Priority Pass elevates the guest experience with an aspirational lifestyle benefit which complements the principles of MeliáRewards. We look forward to welcoming guests to our lounges, allowing them to relax and recharge before and after visiting Meliá Hotels International's stunning venues and resorts."
Meliá Hotels International Global Business Development Vice President, José María Dalmau said, "MeliáRewards is designed to enrich every experience the customer has with us, to make their stay truly unforgettable. That means that we focus attention on every aspect of our guests' stay including their journey to and from our hotels. We selected Priority Pass because it offers that high-end, assured experience that our most loyal guests expect, and it will be a valuable addition to our successful program."
MeliáRewards Platinum members are automatically eligible for Priority Pass membership. More information can be found at: https://www.melia.com/nMas/jsp/C_Ventajas_Platinum.jsp
About Priority Pass
Launched in 1992, Priority Pass provides frequent travelers with airport lounge access irrespective of their class of travel or airline. Recognised as a premium brand, Priority Pass drives customer acquisition, improves retention and creates brand differentiation for blue-chip corporates and clients throughout the financial services, telecoms and hospitality sectors. It offers innovative technology including smartphone apps and digital membership cards which deliver ideal customer experience and robust client accountability.
Recently rebranded Priority Pass is a flagship product of the Collinson Group, a global leader in shaping and influencing customer behaviour to drive revenue and value for its clients. The Group offers a unique blend of industry and sector specialists who together provide market-leading experience in delivering products and services across four core capabilities: Lifestyle Benefits, Loyalty, Insurance, and Assistance. The Collinson Group has more than 25 years' experience, with 28 global locations, servicing over 800 clients in 150 countries, employing over 1,800 staff, managing over 20 million end customers.
For more details please visit prioritypass.com
About Meliá Hotels International
Founded in 1956 in Palma de Mallorca (Spain), Meliá Hotels International is one of the largest hotel companies worldwide as well as the absolute leader within the Spanish market, with more than 370 hotels (current portfolio and pipeline) throughout more than 40 countries and 4 continents under the brands: Gran Meliá, Meliá Hotels & Resorts, Paradisus Resorts, ME by Meliá, Innside by Meliá, Tryp by Wyndham and Sol Hoteles. The strategic focus on international growth has allowed Meliá Hotels International to be the first Spanish hotel company with presence in key markets such as China, the Arabian Gulf or the US, as well as maintaining its leadership in traditional markets such as Europe, Latin America or the Caribbean. Its high degree of globalization, a diversified business model, the consistent growth plan supported by strategic alliances with major investors and its commitment to responsible tourism are the major strengths of Meliá Hotels International, being the Spanish Hotel leader in Corporate Reputation (Merco Ranking) and one of the most attractive to work worldwide.
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