MicroStrategy Simplifies Product Packaging to Enhance Total Customer Experience

-- Converges on Four Products; Offers Free Upgrades to Premium Capabilities for Existing Clients

BARCELONA, Spain, July 8, 2014 /PRNewswire/ -- MicroStrategy^® Incorporated (Nasdaq: MSTR), a leading worldwide provider of enterprise software platforms, today announced a new packaging structure aimed at delivering the best end-to-end customer and partner experience, making it easier than ever to acquire, deploy, and succeed with MicroStrategy. MicroStrategy also announced that it is extending free upgrades for existing clients to the premium capabilities included in the new product packaging, offering greater value to clients and new users.

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The packaging changes will empower new and existing MicroStrategy clients to realize the full potential of their analytical applications using the most comprehensive analytics and mobile platforms in the industry.  This information, and more, can be found at: www.microstrategy.com/experience.

"Our new packaging makes it simple for organizations to choose MicroStrategy for the totality of their business analytics and mobile application needs," said Paul Zolfaghari, President, MicroStrategy Incorporated. "We believe it instantly enhances our value to existing customers and is emblematic of our heightened focus on delivering a positive customer experience. The new packaging allows better preparation and planning for new deployments, providing more value over the broad range of solutions we offer."

Under the new packaging structure, MicroStrategy's full feature set, previously split into 21 discrete offerings, has been reduced to four simple packages that empower developers, analysts, power users, and consumers to take advantage of the comprehensive MicroStrategy platform with simplified value-based pricing.

"From a customer perspective this is a welcome change," said Andrew Young, BI Director, at Bob Evans Farms, a MicroStrategy client.  "Budgeting and planning new applications will be far easier, especially breaking down platform investments to our business customers. With the simplified offering and pricing structure we can paint a more complete picture and focus on the business value."

MicroStrategy added that the new packaging allows clients to more affordably deploy the full breadth of MicroStrategy capabilities (including data federation, write-back, closed-loop analysis, and automated report distribution, among others) to more users across the enterprise, giving end users full authoring capabilities as needed and integration with Microsoft® Office® applications. System architects gain efficiencies with the full ability to manage upgrades, migrations, and data loads, as well as free server administration and monitoring features. Within the four product offerings, clients will have all styles of analytics (self-service, dashboards, advanced analytics) across any interface (web, mobile, pdf, email report distribution) at Big Data scale—on an automated platform.

"To maximize the value of a customer relationship requires that companies simplify the pricing to ensure the purchasing process of technology is easy and transparent," said Mark Smith, CEO and Chief Research Officer at Ventana Research. "The new MicroStrategy packaging and pricing enable the best possible customer experience, while shortening the time to gain full value from technology for organizations."

The new packaging focuses on user roles within an enterprise:

• MicroStrategy Server™ benefits all user roles. It includes a fully-featured server infrastructure designed to connect to multiple data sources, supports all major analytic styles from report distribution to information-driven apps to self-service data discovery, and scales to hundreds of thousands of users. It also includes administration and monitoring tools needed by organizations to effectively and efficiently manage their deployments. 
• MicroStrategy Web™ empowers business users to consume, author, and design analytics through an intuitive web-based interface. Business analysts can use MicroStrategy Web to take advantage of the all-inclusive set of self-service analytic capabilities. 
• MicroStrategy Mobile™, the award-winning, industry-leading interface for Apple iOS and Android devices, is an easy, fast, affordable way to mobilize analytics and information-driven applications to an increasingly mobile and 24 x 7 workforce.
• MicroStrategy Architect™ provides developers with an extensive set of development, deployment and migration tools needed to efficiently manage the application development lifecycle.

The Company also noted that these four offerings complement the free MicroStrategy Analytics Desktop™ it made available last year. MicroStrategy Analytics Desktop is a free self-service business analytics tool designed to enable any individual user to gain deep insight into the user's data by effortlessly creating powerful, insightful visualizations and dashboards.

About MicroStrategy Incorporated
Founded in 1989, MicroStrategy (Nasdaq: MSTR) is a leading worldwide provider of enterprise software platforms. The Company's mission is to provide the most flexible, powerful, scalable, and user-friendly platforms for analytics, mobile, identity and loyalty, offered either on premises or in the cloud.

The MicroStrategy Analytics Platform™ enables leading organizations to analyze vast amounts of data and distribute actionable business insight throughout the enterprise. Our analytics platform delivers reports and dashboards, and enables users to conduct ad hoc analysis and share their insights anywhere, anytime. MicroStrategy Mobile™ lets organizations rapidly build information-rich applications that combine multimedia, transactions, analytics, and custom workflows. The MicroStrategy Identity Platform™ (branded as MicroStrategy Usher™) provides organizations the ability to develop a secure mobile app for identity and credentials. The MicroStrategy Loyalty Platform™ (branded as MicroStrategy Alert) is a next-generation, mobile customer loyalty and engagement solution. To learn more about MicroStrategy, visit www.microstrategy.com and follow us on Facebook (http://www.facebook.com/microstrategy) and Twitter (http://www.twitter.com/microstrategy).

MicroStrategy, MicroStrategy Analytics Platform, MicroStrategy Server, MicroStrategy Mobile, MicroStrategy Web, MicroStrategy Architect, MicroStrategy Analytics Desktop, MicroStrategy Identity Platform, MicroStrategy Loyalty Platform, and MicroStrategy Usher are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

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Contact:
Warren Getler
MicroStrategy Incorporated
703-744-6258
wgetler@microstrategy.com