MiH Jeans announces the launch of its SS13 Collection, available in its entirety on MiH Jeans' E-commerce site

LONDON, Jan. 30, 2013 /PRNewswire/ -- Following the SS13 Pre-Collection, inspired by the cool blue British waters, comes the colourful, effortlessly bohemian SS13 collection. Plaid, tie-dyed, dip-dyed, popping with neon or candy colour vintage denims, these jeans and ready-to-wear invite an enthusiasm; a summer ardor. Think retro; Seventies-inspired style with a modern MiH twist.

This season MiH's love affair with blue jeans shows no signs of fading. Following the sellout jeans of Autumn-Winter 2012, including the Jane, Phoebe and Topanga vintage styles, SS13 sees a new high-rise Jane short, a shrunken version of our denim jacket, and those favourite jeans reinvented in new washes ranging from super-faded and worn to crisp, deadstock indigos.

Inspired by Impressionist prints, MiH has taken a creative view of pattern for summer, with a delicate pointillist pattern in the style of Monet, Pollock's intense detail colour splashes and Lee Krasner's minimalist grey blurs. Elegant new neutrals and pastels provide the perfect antidote to patterned, printed and coloured jeans.

For the ultimate sunshine moment, they've created new shapes in fresh dyed cottons. The new Havana Trouser, in subtle batik washes, has a loose pleat front and casually rolled cuffs, while their boiler suit is an instant showstopper in four colours - from bright green to muted grey – with exposed zips and a simple yet amazing fit.

Of course, the best thing about a pair of jeans is still a T-shirt. Beautiful Japanese fabrics in delicate colour melanges make their simple tees sexy.

Every item will be delivered in a beautiful, exclusive tote bag in a specially designed box. The MiH Jeans website ships worldwide, offers free returns to UK and US customers and has a customer service team on hand to help.

About MiH Jeans

Founded in Chelsea in 1969, cult denim label Made in Heaven was renowned for making the most perfect-fitting, bottom-enhancing, leg-lengthening jeans.

Forty years later, Chloe Lonsdale - goddaughter of the original founder - spotted a gap in the market for beautifully cut, sophisticated jeans with minimal branding, and relaunched the label as MiH Jeans. Vintage-inspired designs, super-flattering fits and a capsule collection of carefully considered separates have made MiH a front row favourite.

Worn by the coolest 70s icons from Jane Birkin to Farrah Fawcett, today their celebrity following includes Gwyneth Paltrow, Jessica Alba and Rachel Weisz.