Mobile Payments Market 2015 Revenue Models and Strategies Report

DALLAS, April 8, 2015 /PRNewswire/ --

MarketReportsStore.com offers Mobile Payments: Revenue Models and Market Strategies research report examines the predominant service and revenue models in the mobile payments arena, as well as the market approach of selected players, in order to identify effective strategies and key success factors. The analysis is built upon in-depth case studies of selected mobile payments services around the world, including Alipay Wallet, Boku, Dwolla, LevelUp, RURU, Paym, Starbucks and Apple Pay.

One of the key challenges presently facing the mobile payments market is the high level of market fragmentation, defined both by the multiplicity of platforms/solutions technologies are being deployed and the increasing range of service configurations being offered. This slows down merchant acceptance and makes it difficult for providers to gain scale. We expect the market to reach a point where consolidation among players and solutions becomes the best way to drive address this issue. Mobile payments are gaining momentum, yet still represent a small portion of total consumer payments. The main barriers to consumer adoption are security and privacy concerns. It is critical for new mobile payments schemes to address this issue and earn consumers' trust from the start with secure schemes and straightforward use cases.

Value-added models are becoming popular in the mobile payments arena. We see several players starting to monetize data-driven campaigns engines. Some of the value-added offerings take the form of white-label applications development for vertical industries. We expect this type of model to proliferate given the benefits it brings to all parties. The key to successful m-payment applications is the ability to make them pervasive, so users grow to rely on them. Partnerships with ecosystem participants from all sectors (banks, retail, service providers and public sector) are essential to building a ubiquitous network of acceptance points. In addition, having a well-defined pipeline of compelling use cases is key for mobile payment providers to leverage the ecosystem to growth their user base and drive transaction volume.

To build a viable business amidst the wealth of competing solutions and applications for mobile payments, players must take a strategic approach to the market. There are a number of best practices to generate consumer uptake of mobile payments services and build transaction volume. These focus on four key elements specific to the end-user and merchant's value proposition, the use case strategy and cross-sector partnerships. The "Mobile Payments: Revenue Models and Market Strategies" report offers an in-depth examination of the global mobile payments ecosystem dynamics, revenue models and market strategies, highlighting unique challenges faced by the sector and best practices for effectively positioning mobile payments propositions. The report reviews supply and demand considerations for mobile payments providers, and provides specific examples of prevalent service and revenue models, and go-to-market strategies, through case studies of mobile payments players from Belgium, China, East Africa, Mexico, Russia, Sweden, the UK and the US. Order a copy of this report at http://marketreportsstore.com/purchase?rname=32492 .

The Mobile Payments: Revenue Models and Market Strategies research report is structured as follows: 

- Section 1: Mobile Payments Market Context, provides an overview of the mobile payments ecosystem and solutions value chain, the companies entering the value chain, supply side constraints and opportunities, and the consumer perspective.

- Section 2: Mobile Payments Strategies examines consumer and merchant use cases and describes the various service and revenue configurations being offered by mobile payments providers around the world, including legacy revenue models, value-added models and closed-loop revenue models. Pros and cons of existing revenue models are illustrated with case examples of selected market players such as America Móvil, Bitcoin, Boku, Dwolla, iZettle, Kopo Kopo, LevelUp and MCX.

- Section 3: Mobile Payments Provider Case Studies is a detailed analysis of the strategic market approach to m-payments from leading players around the world: Alipay Wallet (China), RuRu (Russia), Paym (UK), Starbucks (US/global) and Apple Pay (US/global).

- Section 4: Key Findings and Recommendations. We conclude with a summary of key findings and specific success factors and recommendations for mobile operators looking to increase participation in the mobile payments space.

Comprehensive table of contents with list of exhibits provided in this report can be explored at http://marketreportsstore.com/toc/?rname=32492 .

On similar lines, the Mobile Payments: Emerging Trends and Future Outlook 2015 market research report analyzes global consumer perceptions of mobile payments, including the share of payments conducted through mobile phones, satisfaction levels for mobile phone transactions, and key aspects affecting growth in use of mobile payments. This report also highlights projected changes in payments through mobile phones until mid-2015, concerns about payments through mobile phones, frequently purchased product categories, and expected security features from mobile payment service providers. Some of the highlights of this research include: 31% of customers anticipate an increase of 5-25% in payments through mobile phones over the next six months. Discounts and fee reductions will encourage customers to increase use of mobile payments. Regardless of age group, customers view time and cost saving, and ease of use as the key drivers for payments through mobile phones. The highest percentage of survey respondents from North America purchase music, video and entertainment products through mobile phones. Male and female respondents are not concerned about lack of knowledge about mobile payments while making payments through mobile phones. Read more at http://marketreportsstore.com/mobile-payments-emerging-trends-and-future-outlook/ .

Explore more reports on the telecommunications industry as well as banking and financial services market at http://marketreportsstore.com/category/banking-finance/ .

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