Mooreland Partners advises Blis on $25 million growth financing from Endeit Capital, Unilever Ventures, Beringea and Silicon Valley Bank
Leading location-based marketing technology company secures investment from trans-Atlantic syndicate of investors to accelerate growth plans
LONDON, April 15, 2016 /PRNewswire/ -- Mooreland Partners (www.moorelandpartners.com), the leading independent investment bank providing M&A and private capital advisory services to the global technology industry, today announced it acted as the exclusive financial advisor to Blis on its recently completed Series B equity financing from new investors Endeit Capital, Unilever Ventures and Beringea LLC, alongside additional debt facilities provided by Silicon Valley Bank.
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"This is another landmark transaction in the digital media and Internet space advised by Mooreland, which demonstrates our ability to deliver successful outcomes for our clients by leveraging our domain expertise and global network and relationships," said Peter Globokar, Managing Director, Mooreland Partners.
Headquartered in London, Blis is the global pioneer in advanced location data technology. With US location-targeted mobile ad spend predicted to be worth $11.3 billion in 2016 and forecast to reach $26.7 billion by 2020, the investment will help fund the continued expansion of Blis into new markets, including the US, and the scaling of international sales and marketing activities. It will also be used to enhance Blis' core data engineering capabilities, as well as the development of new product features.
"This financing highlights Mooreland's ability to raise growth capital from institutional investors on a trans-Atlantic basis, and represents one of the largest ad-tech private capital raising in Europe during the last three years," said Seth Kundrot, Executive Director, Mooreland Partners.
ABOUT MOORELAND PARTNERS
Founded in 2002, Mooreland Partners is a leading independent investment bank providing M&A and private capital advisory services to the global technology industry, serving clients from its offices in London, New York, and Silicon Valley. Mooreland's team of nearly 50 professionals delivers industry domain and transaction expertise across all major technology sectors including industrial technology and electronics, enterprise software and services, communications technology, as well as mobile and digital media. Learn more at www.moorelandpartners.com; read our blog.
ABOUT BLIS
Blis is the global pioneer in advanced, innovative location data solutions. Using our unique, patented technology, we provide the most accurate location data and rich contextualised consumer behavioural insights for advertisers. We believe that where people go defines who they are and that location and content behaviour provides deeper insights into their preferences. Established in 2004, the business has built and deployed a proprietary, industry-leading platform that serves digital content to audiences on the move. The company is headquartered in London with regional offices throughout Europe, the Middle East and Asia Pacific. The Blis platform serves highly targeted ads via Real Time Bidding to specific locations and demographic groups, cross-device. The company's customers are media buying agencies acting on behalf of the world's largest brands, including Samsung, McDonald's, O2, HSBC, Asics, Peugeot and Mercedes Benz. For further information, visit www.blis.com
ABOUT ENDEIT CAPITAL
Endeit Capital, founded in 2006, is a growth capital firm fueling internationalisation and innovation and recently has held a €125 million final close for its new fund. The firm has offices in Amsterdam (NL) and Hamburg (DE) and invests in pan-European "Connected Consumer" firms in digital media/marketing, ecommerce and enterprise services, supporting them to become leading international players in their industries. Some well-known exits are smartclip (RTL), Unruly (News Corp), Metrixlab (Macro Mill), Eyeworks (Warner Bros.) Improve Digital (PubliGroupe/Swisscom), AlbumPrinter (VistaPrint), Unamic / HCN (Xerox ) and Hyves (Telegraaf Media Groep). For further information, visit www.endeit.com
ABOUT BERINGEA
Beringea provides equity and/or mezzanine debt to growth-oriented companies in the U.S. and UK. The Firm, which includes Michigan-based Beringea, LLC and its London, UK office Beringea LLP, invests in companies operating in a range of sectors, including healthcare, information technology, advanced manufacturing, media and specialized consumer products. With flexible capital solutions, extensive investing experience and an international footprint, Beringea's team offers its portfolio companies the resources to grow their businesses and create value for stakeholders. In the United States of America, Beringea operates as an SEC-registered investment advisor, Beringea, LLC. For further information, visit www.beringea.com
ABOUT UNILEVER VENTURES
Unilever Ventures is the Venture Capital and Private Equity arm of Unilever. The fund invests in young and promising companies, accelerating growth by providing access to Unilever's global ecosystem, assets and expertise. Managed for a financial return, the fund is focussed on investments in Digital (Marketing, Ecommerce and Enterprise Efficiency) and Personal Care. Set up in 2002, Unilever Ventures has established operations in Europe, North America and South Asia either directly or through partner funds. Unilever Ventures' investments include: Percolate, Olapic, Clavis Insight, Gousto, Big Sync Music, Brainjuicer, Brandtone and Mirriad. For further information, visit www.unileverventures.com
ABOUT SILICON VALLEY BANK UK
For more than 30 years, Silicon Valley Bank (SVB) has helped innovative businesses and their investors move bold ideas forward, fast. SVB provides a range of targeted financial services and expertise through its office in the UK. With commercial and international banking services, SVB helps address the unique needs of innovators. The UK's leading technology and life science businesses, in all stages of development, look to SVB's niche expertise, experience and unparalleled network, as they grow at home and tackle new markets abroad. Learn more at www.svb.com/uk
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