More and More Online Retailers Put Emphasis on Site Search to Create User-Friendly Mobile Sites for On-the-Go Customers

SLI Systems, #1 SaaS-based Site Search Provider, Releases New Whitepaper Outlining Mobile Commerce Strategies and Site Search Best Practices

News Highlights:

- Following its December 2012 eCommerce survey, which revealed that 40% of respondents planned to develop a mobile site in 2013, SLI Systems has continued to serve a growing number of online retailers wanting to address their mobile customers' needs

- SLI Mobile is now powering full-service site search on a significant number of its clients' mobile commerce sites in the UK, including: Boden (U.S. and UK sites), Cartridge People, SockShop and more

- A new downloadable whitepaper from SLI Systems reveals the pros and cons of mobile sites, mobile apps, and responsive design; and offers best practices tips for delivering a user-friendly mobile search experience

LONDON, May 13, 2013 /PRNewswire/ -- SLI Systems announced today that it is helping a growing number of UK online retail brands deliver a user-friendly mobile commerce experience to customers shopping on smartphones and tablets, through its powerful Learning Search full-service site search solution. Over the past year SLI has seen a significant number of clients move to its SLI Mobile hosted site search for their mobile commerce sites, including: Boden (U.S. and UK sites), Cartridge People, SockShop and other popular retailers.

SLI has also released a new whitepaper outlining mobile commerce strategies and best practices tips for creating an engaging and satisfying mobile search and shopping experience, which is available for download at http://sitesearch.sli-systems.com/Whitepaper-2013-03-28-Mobile-Whitepaper-UK-Registration-Page.html.  

Research shows that more and more people are using their smartphones to make purchases. According to Mobify, mobile devices generate 31% of site traffic in the UK, compared to 47% in Australia, 40% in Brazil, 34% in South Korea, 31% in the US and just 8% in France. Comscore also reported that one in five Brits used their smartphone to make a purchase in December 2012. And according to estimates, mobile sales will account for 24% of global eCommerce sales by 2017. At the same time, eConsultancy recently reported that 37% of consumers think most mobile sites are difficult to navigate, and 38% said they'd abandon a mobile site if it's hard to use.

"With so much growth in mobile shopping it's critical that retailers create an optimal experience for customers using their mobile devices," said Terry Costa, vice president of marketing for SLI Systems. "Our own survey data from the end of 2012 showed that half of respondents had not yet embarked on a mobile commerce strategy, so we're working closely with clients to help them understand the importance of taking this necessary step as soon as possible – while delivering a site search solution that makes it really easy to find what they're looking for when they're using a smaller device."

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About SLI Systems

SLI Systems provides full-service site search, navigation, merchandising, and user-generated SEO, and is the top SaaS-based site search provider to IR 500 and IR 1,000 retailers. Unlike traditional search software, SLI Systems' patented technology continuously "learns" from the behavior of visitors over time to deliver more relevant results. This learning-based search and navigation technology empowers retailers and content sites to enhance customer satisfaction by helping site visitors find the products and information they seek as quickly and efficiently as possible, increasing site conversions and average order value. SLI Systems is a privately held company, with offices in San Jose, CA; London, UK; Melbourne, Australia; and Christchurch, New Zealand. For more information about SLI Systems, visit www.sli-systems.co.uk.

FOR MORE INFORMATION:
Nancy MacGregor Hill
RealTime Communications
+1-510-733-6228
nancy@realtime-comm.com
www.twitter.com/nmhill / www.twitter.com/slisystems