More Is Not Better Than Right: Refining Your Social Media Strategy

NEW YORK, June 19, 2014 /PRNewswire/ -- An active social media presence should be a core component of your organization's marketing strategy, but it is important to recognize that not every social channel will be the right fit for your messages. If you have noticed stagnant activity on a particular social media channel in spite of your efforts to spur engagement, it might be because your audience is no longer present there. Reallocate your time and resources by making a graceful social exit using the following tips:

• Let your followers know why you are leaving and thank them for their participation
• Set a firm deadline for exiting the account and stick to it.

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For more tips on how to gracefully depart from inactive social media channels, view the latest blog post by Heather Wied, Marketing Director for Pubsoft, on PR Newswire's Small Business Toolkit: http://bit.ly/Uh6lZv

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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