More Than Half of Telecoms Operators Struggling With Customer Insight Strategies

LONDON, October 8, 2014 /PRNewswire/ --

Nearly half of telecoms operators believe that integrating insight data from multiple sources is their greatest barrier to obtaining a 360 degree view of their customer base. This is according to the results of a Telecoms IQ survey, released this week.

The survey, conducted ahead of Customer Insight & Analytics in Telecoms, aimed to find out the current challenges and future needs of operators in making their customer insight strategies a success.

Three of the current barriers identified in order to make customer insight campaigns actionable were highlighted to be the latency of customer insight gathering (36%), complexities of analysing customers across multiple channels (28%) and obtaining investment and buy-in for a customer insights programme (24%).

>> View the Customer Insight & Analytics in Telecoms: Beyond Barriers infographic

Customer Insight & Analytics in Telecoms will be providing an exclusive forum this December to discuss current issues and gain insight into the solutions available to make these strategies a success. You will get the opportunity to hear from a senior speaker panel on how to gather and action your customer insight, and segment this data to radically enhance the customer experience.

>> View the full conference agenda

Notes to editor: 

Customer Insight & Analytics in Telecoms will take place between 2-4 December 2014 in London.

The conference is sponsored by Intersec and ADVVAL. More information on our sponsors can be found online at http://www.customerinsightintelecoms.com.