Move Over Millennials - The 'Generation of Things' Has Arrived

SLOUGH, England, March 24, 2015 /PRNewswire/ --

Nationwide survey of 13-17 year olds reveals digital skills and aspirations of UK teens create new challenges for Government and Plc. 

A survey of more than 1,100 UK 13-17 year olds points to a connected generation in control of their data security, privacy and digital rights and preparing for the Internet of Things. The findings, published today in the seventh Realtime Generation report by Logicalis UK, entitled 'Has The Generation of Things Arrived?' pose some big questions for UK Government and Plc. For more details, see our blog.

The survey reveals the daily life of the average UK teen includes five devices and six hours engaged in digital activity, while they expect 3D printing (80%), self-health monitoring (69%), delivery drones (42%), and holographic tech (43%) to be in everyday use by 2024.

A more digital world does not mean more risk for Realtimers; 74% say adults underestimate their online resilience, and as future employees, consumers and voters they demonstrate a demand for change.

As students they want more technology in lessons (75%) and improvements to the IT curriculum (34%), as consumers they distrust social media platforms (62%) and want organisations to work hard for their personal data (72%), and as employees they say businesses will have to update IT and flexible working practices (79%).

Chris Gabriel, co-author of the report at Logicalis UK, comments, "The statistics show Realtimers understand the value of their digital skills and plan to use them. Two thirds say they'll build the technology they want for work themselves. Forget how 'Millennials' introduced BYOD into the workplace, can enterprises harness a workforce that will create and dictate their own working environments?

"The report also questions whether service organisations can match this generation's consumer mind-set on security, data protection and privacy. It seems both the public and private sector will need to step-up transparency, personalisation and big data strategies, and make service reward outweigh security risk if they're to convince these consumers to part with their personal information."

The survey was conducted by ResearchBods. Further findings include:

Digital First: Footprints Get Smarter, and IoT Ready 

• Smart device ownership grows: 86% own smartphones; tablets rose one third to 68%, and 6% own wearables.
• Coding numbers have doubled in the last 12 months. 16% code (12% girls vs. 20% boys) and of those that haven't, 40% would like to.  
• 93% learn via online videos, 50% stream and watch gaming sessions, 47% vlog or blog.
• Up to 70% expect to control their first home remotely, 60% welcome driverless cars.
• 82% believe biometrics - iris scanning and vein identification - will be common practice within 15 years, 59% would be comfortable using this today.

Digital Workforce: Self-Sufficient, Entrepreneurs & The Demise of the 9-5 

• 86% expect remote and flexible working opportunities
• 60% want to work for themselves or start a business in the future, 88% agree entrepreneurship should be added to the curriculum.
• 9 in 10 will choose the technology they use in the workplace
• Two-thirds plan to code and create their own work apps when they enter employment 
• 95% demand mobile, but 74% think employers will still provide a traditional PC

Digital Rights: Control of Personal Data, Sharing and Privacy 

• 77% understand the 'right to be forgotten', more than half are concerned about their data 'living on', and 51% agree with controlling and removing links to data online.
• 50% have reported offensive online behavior, 67% are more security-aware following 2014's high-profile hacks.
• Almost three quarters are willing to share data with organisations in exchange for better, more tailored and personalised services. 
• Teens trust public sector most with their data (72% willing to share), over service providers (60%), brands (56%) and social media companies (48%). However 21% are 'very concerned' about data being accessed by international government agencies.
• 77% are wary of third party data sharing and over two thirds are uncomfortable with online movements feeding into targeted advertising.
• Personal health data is considered amongst the most valuable to share (64%) in exchange for improving future services.

Digital Education: STEM Subjects Rule, Gender Gaps Remain 

• Three quarters say teachers should do more with technology to improve lessons.
• ICT has joined Maths and English in their top 3 subject choices.
• IT and technology is the top career choice, up from fourth last year. A gap remains between boys (44%) and girls (14%) aspiring to technology careers.
• Only two thirds say the curriculum for ICT and digital skills is good enough, a clear 20% less than Maths and English.
• Just 7% of Realtimers plan for apprenticeships, the majority (78%) head for further education.

"Realtimers aspire to a digital, data-centric, connected future, but they hold the cards to the data ownership and sharing that drives this," Gabriel adds. "Whilst this generation can bring significant value to the economy, UK Government and business must nurture these digital skills and evolve services alongside them. As we see digital footprints grow smarter, and entering the IoT, organisations must act now to keep pace."

Research materials: 

2015 Realtime Generation report: http://www.uk.logicalis.com/globalassets/united-kingdom/reports/realtime-generation-survey-2015/rtg-survey-2015-digital.pdf

Previous annual survey: http://www.uk.logicalis.com/knowledge-share/reports/real-time-generation-2013/

Survey Methodology: 

Online quantitative survey. 1,116 UK children aged 13-17. Fieldwork 12th December 2014 - 5th January 2015.

About Logicalis: 

Logicalis is an international IT solutions and managed services provider with a breadth of knowledge and expertise in communications and collaboration; datacentre and cloud services; and managed services.

Logicalis employs nearly 3,700 people worldwide, including highly trained service specialists who design, specify, deploy and manage complex ICT infrastructures to meet the needs of almost 6,000 corporate and public sector customers. To achieve this, Logicalis maintains strong partnerships with technology leaders such as Cisco, HP, IBM, CA Technologies, NetApp, Microsoft, VMware and ServiceNow.

The Logicalis Group has annualised revenues of $1.6 billion, from operations in Europe, North America, Latin America and Asia Pacific, and is fast establishing itself as one of the leading IT and Communications solution integrators, specialising in the areas of advanced technologies and services.

The Logicalis Group is a division of Datatec Limited, listed on the Johannesburg and London AIM Stock Exchanges, with revenues of over $5 billion.

For more information, visit http://www.logicalis.com.

Media contact:
Greg Halse/ Jen Gambarini
Cohesive Communications
+44-(0)1291-626200
logicalis@cohesive.uk.com