New book 'CRAVE!' Reveals Why Employees Are Starving for Recognition at Work
LONDON, Oct. 3, 2018 /PRNewswire/ -- Global employee engagement company Reward Gateway announced today the publication of CRAVE! You Can Enhance Employee Motivation in 10 Minutes by Friday™ from workplace culture expert and New York Times best-selling author Gregg Lederman. In July this year, Lederman joined Reward Gateway as the President of Employee Engagement.
In CRAVE!, Lederman uses over 80 years of research to show that people are disengaged because they are not getting enough of what they crave at work: Respect, Purpose, and Relationship. Lederman says it's only when these three cravings are fulfilled that organisations can begin to experience real change in employee engagement. He also shares the science and secrets of how managers can give employees what they crave through strategic recognition.
Research from Reward Gateway has found that employee recognition can contribute to reducing turnover, increasing productivity, and boosting company morale. Despite this, over 1 in 2 employees, globally, feel that their boss could do more to appreciate them. The same number also said they would leave a company if they weren't regularly thanked and recognised for their efforts.
As CEO of Brand Integrity, acquired by Reward Gateway in July, Lederman spent 15 years consulting leaders on what holds them back from using strategic recognition within their organisations. The result of his work is the CRAVE! framework. Now, companies can take advantage of the Reward Gateway platform and the CRAVE! methodology to deliver the respect, purpose, and relationships employees need most.
From reading CRAVE!, leaders will view recognition as a management discipline that will help their companies achieve the business results that matter most to their team, department, and organisation.
On the publication of CRAVE!, Gregg Lederman, President of Employee Engagement at Reward Gateway, comments:
"The CRAVE! method instantly turns a manager into a better leader. 10 Minutes by Friday™ is all it takes to feed employees what they CRAVE! and lead to more engagement, a better work environment, higher customer satisfaction, and ultimately improved business outcomes. Give people more of what they CRAVE! and you get more employee engagement. It's that simple. In CRAVE!, I used science to show what people are starving for at work and created an actionable resource for business leaders who want to move the needle on engagement within their companies and accelerate business outcomes."
Mark S. Ain, Founder of Kronos Incorporated, says:
"Gregg Lederman has written another outstanding book! CRAVE! will help you think differently about how to behave at work. It's an ideal read for anyone who wants to become a better leader."
CRAVE! is available for purchase now from Amazon. To learn more about how CRAVE! and Reward Gateway can help you recognise and engage your employees, visit https://www.rewardgateway.com/uk/blog/crave-book-launch.
About Reward Gateway
Reward Gateway helps more than 1,800 of the world's leading companies, in 23 countries, to attract, engage, and retain their best people with an employee engagement platform that brings employee benefits, discounts and perks, recognition and reward, employee well-being, employee communications, and employee surveys into one unified hub. Clients include American Express, Unilever, Samsung, IBM, and McDonald's. For more information, please visit www.rewardgateway.com/uk.
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