New British Innovation is a Breakthrough for the Global Pet Market!

LEDBURY, England, October 22, 2013 /PRNewswire/ --

The term 'disruptive innovation' can be attributed to a new device for clearing animal waste from the garden. The dooup Complete Pet Waste Clearer, with its one of a kind, contactless and multi-functional, 'Scoop-Flush Technology', can be likened to many 'life adjusting' products that worked to change the way people did things. You only have to watch a few seconds of The dooup in action to see what an absolute 'game changer' it is -  http://www.thedooup.com. But, like the washing machine had to wait for the washboard to 'die out'; The dooup is still in the shadows of the traditional garden scoop or shovel. Worse still, many dog owners still use the 'hand in the bag method!'

In times where we have a gadget for just about every aspect of our lives, it seems remarkable that people are still using such primitive methods to clear animal waste from their gardens, where they lounge, dine, grow food - AND where children play!

At what point do consumers decide that a product is 'a fit' for their household?

The dooup Complete Pet Waste Clearer is set to become synonymous with the act of clearing animal waste from the garden. And, with an 'on the go' device due for launch in January 2014 which represents an equally unique concept as the garden dooup but with sole consideration for the needs of the dog walker - dooup plans for brand domination across the globe for animal waste clearance.

The ineffective process of clearing with a shovel and 'the hand in the bag' method fails to protect people and the environment from the 23 million bacteria contained in dog waste. If you can have a garden tool at hand 24 hours a day, to cover, clear, spray, store and seal the waste away…why wouldn't you? The dooup provides a new, odourless and hygienic experience for the garden. It finally provides peace of mind when wandering around in slippers or watching the children do handstands exactly where the dog has 'been' several times.

Maface Solutions Ltd, who invented and brought to market, The dooup Complete Pet Waste Clearer have a bigger vision - that soon, dooup devices will 'package' dog waste in preparation for turning into usable energy. Sending dog waste to landfill costs the UK government over £70 million per year, not to mention the cost of cleaning up after irresponsible dog owners from public areas. Brand dooup is about making it easier to be responsible, both in the home environment and whilst out on walks, thus, saving money, the environment , protecting the public and furthermore, creating an opportunity for this hazardous waste to become a valuable commodity.  

The pet food and accessory market have brand leaders, and yet none of these established brands have attempted to provide an effective solution for this inevitable, daily chore.  

Dog owners spend from around £30 per month on what 'goes into their dog' so spending on gadgets that clear what comes out; keeping the home environment hygienic, and/or making it easy to clear responsibly while out on a walk, are much needed advancements for the pet industry.

Marketing Director, Helen Morris asks for help to

'Spread the word, not the waste!'

Contact
Helen Morris
Marketing Director of Maface Solutions Ltd
helen.morris@thedooup.com
+44(0)1531-636-725