Nike, Best Buy, Telefónica, Electronic Arts, Cisco, Unilever, Samsung, Nissan, 3M Meet to Debate Whether Social Media has any Real Value in a Downturn

LONDON, October 19, 2011 /PRNewswire/ --

Leading Companies to Deliver Sessions on how Social Media Delivers on Business Goals in the Corporate Environment

Useful Social Media, the leading intelligence provider on corporate communications, today announced 18 leading brands will meet at a two day summit taking place next month to debate the value of social media.

As budgets tighten and the recession takes grip, the need for retention of customers and minimizing spend on traditional forms of media has never been more important. Social media' value and worth to big business will be explored and the tough questions debated.

The leading brands will be joined by a host of major marketing professionals from across Europe for Useful Social Media's fifth and final conference of a packed year.

Founder of Useful Social Media, Nick Johnson stated: 'This event has become Europe's meeting place for social media. With our focus entirely on the corporate practitioner and a track record of delivering results, we firmly expect the conversation to focus on the detail of just how social media delivers for brands'

Dell*Nokia*Best Buy*GlaxoSmithKline * Telefonica * Siemens*Nike * Whole Foods * Paddy Power * KLM * Unilever * Nissan * Electronic Arts * Samsung * Cisco * 3M * Citirix * CME Group * Sage * are all scheduled to speak.

Useful Social's summit will focus on a variety of social media topics affecting large companies, including engagement strategy, growing influence internally and externally, measuring ROI and effectiveness, and adopting social media into workflow and process.  The sessions will demonstrate to attendees proven methods to make social media effective in large organisations across Europe.

For more information on the conference, please visit the European Corporate Social Media Summit website. 

About Useful Social Media
Useful social media was founded in 2009 and provides business intelligence products designed to help big businesses use social media better. http://www.usefulsocialmedia.com Follow Useful Social Media on Facebook, http://www.facebook.com/usefulsocialmedia, and Twitter, http://twitter.com/usefulsocial.

For more information contact:
Will Taylor        
Useful Social Media
+44-207-375-7535
will.taylor@usefulsocialmedia.com