NOTCH - India's First Entertainment & Lifestyle Magazine Releases its Second Issue

CHENNAI, October 30, 2012 /PRNewswire/ --

• Farhan and Javed Akhtar on the Cover of NOTCH
• NOTCH Now Available on Kindle

NOTCH is India's first interactive, digital publication showcasing contemporary India to a global audience. With a strong focus on entertainment, NOTCH showcases lifestyle through fashion, design, art, food and travel. The engaging content is delivered through state-of-the-art technology platforms. NOTCH is now available to subscribers on Kindle, apart from iPad, Android tablets and a downloadable web version from the NOTCH website.

     (Logo: http://photos.prnewswire.com/prnh/20120921/204377 )

The November edition has India's hottest actor-director Farhan Akhtar face-off with his legendary dad Javed. Designer Bibhu Mohapatra gets candid about Michelle Obama, Preity Zinta talks about turning producer and NY celeb chef Jehangir Mehta shares signature recipes. You can read e-book reviews, watch food videos, interactive style guides, yoga tutorials, enjoy stunning travel photo essays, play games and much more.

Speaking about NOTCH's second issue, Chairman & CEO Pradeep Dadha, said, "Since our launch in September 2012, we have enabled NOTCH for Kindle. We want to ensure the most interesting content is shared with our readers and constantly increase the platforms for our content. More than 3.2 lakh Facebook fans have told us they "like" what they see; that's a testament to the fact that we are doing some things very well. The NOTCH vision is to keep raising the bar in Digital Publication and keep our readers surprised and delighted."

Features of NOTCH include:

- Interactive tools that allow readers to scroll, flip, swipe and navigate their way through content
- Embedded photo galleries allow for a limitless showcase of high-res images
- Audio files with improved clarity of sound
- Videos within the articles bring static content to life with superior audio-visual options.

NOTCH, which recently launched a Facebook page, already has over 320,000 fans in such a short period of time. This has only strengthened NOTCH's belief that digital is the way forward for publications.

About NOTCH Media Pvt. Ltd.:

NOTCH Media Pvt. Ltd. established in 2011, is the media and entertainment flagship of the Pradeep Dadha Group of Companies (PDGOC). PDGOC, a global $100M+, multi-vertical e-commerce privately held corporate, acts as a holding company for a variety of sales, marketing, media and entertainment companies. Headquartered in Chennai, the group caters to consumers in more than 150 countries from centers in Malta, the UK, Singapore and the US. With a multi-vertical portfolio of wholly owned brands of jewelry and fashion, the PDGOC 'shared success' model encourages innovation and collaboration in the e-commerce space.

Visit: http://www.notchmag.com/, http://www.facebook.com/notchmag, https://twitter.com/NOTCHmag, http://www.youtube.com/user/NOTCHmag

Primary Media Contact: Neha Lidder, neha.lidder@notchmag.com