On the Beach: British Travellers are the Most Internet Savvy in Europe

MANCHESTER, England, June 6, 2011 /PRNewswire/ --

Research has shown that British tourists are very likely to use the internet to book their holidays; On the Beach says this is thanks to the ease and convenience of the web.

A recent report from Ipsos, a market research company, has pegged Brits as the group most likely to book their holidays online. Their research found that 71 per cent use the web to make arrangements for their trips - this figure stands well above the European average of 57 per cent. In light of these numbers On the Beach (http://www.onthebeach.co.uk/) , one the UK's leading online travel agencies, has hailed British tourists as the most internet savvy group in Europe.

Ipsos (http://www.ipsos.com/) released these figures in a report entitled: Intentions and Concerns of Europeans in relation to holidays. The company surveyed over 3,500 Europeans on a wide variety of travel related issues.

Alistair Daly, Marketing Director of On the Beach, comments: "Since the dawn of the internet era Brits have been quick to adopt new technology and new ways of doing things. This has arguably accelerated over the past few years as people are discovering that the internet is by far the easiest way to book their trips, whether they are looking for a last minute holiday (http://www.onthebeach.co.uk/l/last-minute-holidays) or a thoroughly planned trip."

Daly continues: "At On the Beach we provide our customers with a wide variety of holiday options that they can access in a matter of minutes - it has really never been so easy to plan a trip away, whether it's a holiday to Alicante ( http://www.onthebeach.co.uk/destinations/spain/costa-blanca/alicante) , the Canary Islands or Turkey. We expect that next year even more Brits will be using the internet for all their travel needs."

About On the Beach:

Founded in 1995, On the Beach is one of the UK's leading online travel agencies carrying over 500,000 passengers every year (ABTA K0813). On the Beach provides value for money flights and hotels in the world's most popular beach holiday destinations. On the Beach provides consumers with a huge selection of travel products, from 50 million available seats, more than 30,000 hotels around the world, insurance and in-resort transfer partners. Customers can book online at http://www.onthebeach.co.uk or by calling the UK call centre on 0870 606 07 08.

As the expert provider of DIY beach holidays to the UK market, On the Beach is so confident of its industry leading position, it offers a market leading price match guarantee for its customers. On the Beach will refund the difference if a lower price is found for the same product on any UK website*.

*Offer applies to exact product match