On the Beach: Families Choose Majorca Holidays This Summer

MANCHESTER, England, August 10, 2011 /PRNewswire/ --

- According to On the Beach, Majorca has been very popular with families this summer thanks to its lovely, convenient resorts -

On the Beach, the UK's leading online travel agency, has seen a significant number of families head off on holidays to Majorca this summer. The warm Balearic isle has long been popular with British tourists, yet this year has seen large numbers of tourists book stays in the resorts of Palma, Magaluf and Santa Ponsa.

Data from Aena, the operator of Palma de Mallorca airport, show that over 2.8 million people arrived at that airport in 2011 as of this June. This number constitutes an 11.9 per cent increase over last year. On the Beach says these numbers reflect the growing popularity of the destination.

The popularity of holidays to Majorca with families owes to the gorgeous resorts which dot the island, and the developed tourist infrastructure which makes travelling there stress-free. The island's appeal is not confined to families, as it also attracts many individuals for live music.

Alistair Daly, Marketing Director of On the Beach, comments: "We have seen a lot of families select Majorca as their destination of choice this summer. The island has numerous great resorts and a set of amenities that can't be beat. When you go on holiday you want to eliminate every little bit of stress: travelling somewhere as well set up as Majorca really helps in this respect."

Daly continues: "Family holidays are very important for most people as they are a crucial time to unwind and spend some time with the people most important to you. Majorca holidays are absolutely perfect in this respect, especially as you can find a cheap package that will make travelling there very affordable. This helps take away all the stress of going abroad."

About On the Beach:

Founded in 1995, On the Beach is one of the UK's leading online travel agencies carrying over 500,000 passengers every year (ABTA K0813). On the Beach provides value for money flights and hotels in the world's most popular beach holiday destinations. On the Beach provides consumers with a huge selection of travel products, from 50 million available seats, more than 30,000 hotels around the world, insurance and in-resort transfer partners. Customers can book online at http://www.onthebeach.co.uk or by calling the UK call centre on 0870 606 07 08.

As the expert provider of DIY beach holidays to the UK market, On the Beach is so confident of its industry leading position, it offers a market leading price match guarantee for its customers. On the Beach will refund the difference if a lower price is found for the same product on any UK website.*

*Offer applies to exact product match

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