On the Beach: Last Minute Holidays Entice Sun-seeking Brits

MANCHESTER, England, July 18, 2011 /PRNewswire/ --

- On the Beach has observed a significant rise in the number of people looking for last minute holidays; the company says this owes to the great savings these trips offer -

The month of June saw many British tourists explore the possibility of last minute holidays according to On the Beach, the UK's leading online travel agency. The company found that 68 per cent more people searched for such trips in June than in May. On the Beach says that summer is the perfect time to take off on a last minute trip to sunny destinations in Europe.

Alistair Daly, Marketing Director of On the Beach, says: "In June we saw a significant uptake in the amount of people investigating and purchasing last minute trips to a variety of destinations - the Mediterranean was particularly popular as many of our customers focused on trips to places like the Balearic Islands, the Canaries and Malta."

On the Beach offers a wide variety of last minute holidays to destinations in Europe, many of which allow Brits to take advantage of significant deals. The company advises potential travellers to focus on weekday flights and avoid school holiday periods in order to find the most affordable packages.

Daly concludes: "The summer is a great time to head off on holiday, yet many Brits this year put off booking to the very last minute. This is a great idea as providers are slashing prices and there are some truly great deals to be had. Though the economic recovery is well underway, our customers still want to stretch their money as far as possible - last minute holidays are one of the best ways to do this without compromising the quality of your trip."

About On the Beach:

Founded in 1995, On the Beach is one of the UK's leading online travel agencies carrying over 500,000 passengers every year (ABTA K0813). On the Beach provides value for money flights and hotels in the world's most popular beach holiday destinations. On the Beach provides consumers with a huge selection of travel products, from 50 million available seats, more than 30,000 hotels around the world, insurance and in-resort transfer partners. Customers can book online at http://www.onthebeach.co.uk or by calling the UK call centre on 0870 606 07 08.

As the expert provider of DIY beach holidays to the UK market, On the Beach is so confident of its industry leading position, it offers a market leading price match guarantee for its customers. On the Beach will refund the difference if a lower price is found for the same product on any UK website*.

*Offer applies to exact product match

For more news and great deals follow @OntheBeachUK or join the On the Beach Facebook Fan Page.