One Small Step For Man One Giant Leap for Smartphone Technology

• On the anniversary of man on the moon, OPPO looks at its own explorative spirit following the launch of the Find X5 series in partnership with professional camera brand Hasselblad

DUBAI, UAE, July 20, 2022 /PRNewswire/ -- On this day in 1969, OPPO's partner and world-renowned professional camera brand, Hasselblad was part of a historical moment, capturing man's first steps on the moon.

Just as Hasselblad and mankind embarked on a journey of discovery over half a century ago, OPPO continues to embody the same explorative spirit as they tirelessly research and develop technology that supports users' experiences across the world.

As two innovative brands, a partnership to further camera technology was synergetic with Hasselblad being one of the most sought after and strongest camera brands alongside OPPO's Find Series with its premium design and leading position in smartphone photography.

The Find X series is OPPO's high-end flagship series, representing the pinnacle of advanced technology, and providing users with an unmatched design and fantastic product experience.

OPPO has always been committed to technology and product innovation that creates a more comprehensive and immersive user experience. At OPPO INNODAY 2021 event, the global technology brand unveiled its first self-designed, Dedicated Imaging NPU, MariSilicon X, which overcomes smartphone video capture's greatest challenge – nighttime recording. Taking quality to new heights with its cutting-edge 6nm architecture, real-time RAW processing, and up to 20x faster 4K AI performance-Find X5 Pro shines a light on the night.

OPPO strives to create products that enable users to enjoy the 'beauty of technology' by packing the powerful technology into beautiful designs, allowing the state-of-art innovation to flow seamlessly into our customers' lives. Find X5 series embodies a futuristic design to express a sense of calm and timeless beauty that cannot be matched. Recognized by its human-centric and creative thinking behind the design, OPPO Find X5 Series received the prestigious iF DESIGN AWARD 2022.

OPPO will continue to work to bring to life its brand proposition of 'Inspiration Ahead' ensuring that optimism and confidence are at the forefront of our future journey. This is also true of the region, as we look around we see a desire for growth, to improve whilst always remaining humble and putting people first, ensuring all advancements and improvements keep the public at the heart.

OPPO's vision transcends hardware and software improvements with a goal to illuminate minds with technological power, enabling users to feel and discover more, transforming their lives with innovation and ingenuity.

About OPPO
OPPO is a leading global technology brand since 2004, dedicated to providing products that seamlessly combines art and innovative technology.

OPPO is on a mission to building a multiple-access smart device ecosystem for the era of intelligent connectivity. The smartphone devices have simply been a gateway for OPPO to deliver a diverse portfolio of smart and frontier technologies in hardware, software and system. In 2019, OPPO launched a $7 Billion US Dollar three-year investment plan in R&D to develop core technologies furthering design through technology.

OPPO is firmly pursuing the creation of the best technology products and technological artistry for global users. Based on the brand elements of leading, young and beautiful, OPPO dedicates to the mission of letting the extraordinary users enjoy the beauty of technology.

For the last 10 years, OPPO has focused on manufacturing smartphones with camera capabilities that are second to none. OPPO launched the first mobile phone, the Smile Phone, in 2008, which marked the launch of the brand's epic journey in exploring and pioneering extraordinary technology. Over the years, OPPO has built a tradition of being number one, which became a reality through inventing the world's first rotating camera smartphone way back in 2013, launching the world's then thinnest smartphone in 2014, being the first to introduce 5X Zoom 'Periscope' camera technology and developing the first 5G commercial smartphone in Europe.

Today, OPPO was ranked as the number four smartphone brand globally. OPPO brings the aesthetics of technology of global consumers through the ColorOS system Experience, and Internet service like OPPO Cloud and OPPO+.

OPPO's business covers 40 countries with over six research institutes and five R&D centers across the world, from San Francisco to Shenzhen. OPPO also opened an International Design Centre headquartered in London, driving cutting edge technology that will shape the future not only for smartphones but for intelligent connectivity.

About OPPO MEA
OPPO started its journey in the Middle East and Africa (MEA) region in 2015 after setting up its regional office in Egypt. Following the immense success of the brand's sales centre in Cairo in the first year, OPPO accelerated its expansion plan across the MEA region and inaugurated its country operations in UAE in 2019. Now OPPO is physically present in more than 13 markets across the region, including Egypt, Algeria, Tunisia, Morocco, Bahrain, Saudi Arabia, Oman, Kuwait, Qatar, Kenya, Nigeria, South Africa and the Levant.

To empower its presence in the region in line with its product localisation strategy, OPPO further invested in MENA and set up its very own factory in Algeria in 2017, thus, becoming the first Chinese brand to build a manufacturing premises in North Africa. Based on insights of local consumers in each country, OPPO has evolved the progress of product localisation, taking into consideration several perspectives towards each market, including product localisation, to further meet the core needs of users; marketing localisation, to better communicate with local young customers; and talent localisation, to understand local consumers further and provide an optimum customer service.

Within the last year, OPPO has started to adjust its product line in the Middle East region specifically. This has included the launch of its flagship OPPO Find X Series and the introduction of the OPPO Reno Series. OPPO will continue to evolve its local product line to offer more premium series to consumers in the region.

A forward-thinking international technology company, OPPO strives to be a sustainable company that contributes to a better world and have enacted positive change in every way possible through activating local community initiatives and humanitarian, charity campaigns.

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