Online Customer Intelligence Provider Celebrus Partners With Web Analytics Consulting Global Leader Semphonic to Help Organisations Devise and Maintain Their Web Analytics Strategy

NEWBURY, England, February 21, 2012 /PRNewswire/ --

- Celebrus Technologies and Semphonic enter into strategic partnership to allow enterprises to drive real-time personalisation and improve their digital measurement strategy -

Celebrus Technologies, the online customer intelligence provider, has agreed to a strategic partnership with the global leader in Digital Measurement and Web Analytics Consulting, San Francisco-based Semphonic.

Semphonic helps leading corporations, government agencies and non-profit organisations establish the most suitable and effective web analytics strategy and management of their digital channels, driven by the deployment of bespoke suites of data collection, warehousing and analysis technologies. Clients include American Express, Charles Schwab, The Economist, HP, JPMorgan Chase, Microsoft, National Cancer Institute, Nokia, Samsung and Walmart.

As a result of this strategic partnership, Celebrus will now be one of the technologies that Semphonic's consultants will consider when assessing clients' needs. Celebrus' unique tag-free® software collects data on individual visitors' interactions with a client's online channels including websites, mobile applications, Facebook and YouTube, and from this data builds individual user profiles. These profiles include highly granular, detailed data, including a visitor's on-site behaviour, preferences and frequency of visit. The unparalleled degree of detail that comes from this data can be used to power online personalisation, real-time behavioural targeting and can provide unprecedented customer intelligence.

It is anticipated that this web analytics strategy partnership will be of particular interest to those enterprises with an extensive online presence - often with a transaction-based website - and who attract high volumes of visitors but nevertheless wish to provide a personalised experience. Industry sectors interested in such online customer intelligence are likely to include financial services, leisure and hospitality, media, and of course e-commerce.

Gary Angel, President and CTO at Semphonic, explains, "Our company is a pure consultancy - we help businesses identify how best to use their digital channels and the right tools to help them along the way. We've seen an accelerating trend across the US and Europe of organisations wanting to engage with online visitors on an individual level and in real-time - organisations who are eager to deliver the personalisation that their customers expect and do so quickly in order to gain a competitive advantage. That's admirable and such a web analytics strategy is highly likely to increase conversion rates and profits, but it is undermined by a reliance on existing web analytics measurement systems to provide the data upon which to act."

Angel continues, "There are a number of web analytics products available that are excellent tools for understanding the performance of the digital channel as a whole. But the level of detail in the data that these tools provide is severely lacking for those who want to target online visitors based upon their previous and current behaviour in real-time and at the individual level. Celebrus is really the only tool that we are aware of that addresses this critical need for a real-time digital measurement infrastructure for the data warehouse. We expect many of our current and future clients to share in our excitement for what can be achieved with its use.

Notes to Editors: Gary Angel, a prolific writer and frequent conference speaker in the Web Analytics Consulting and Digital Measurement sector, has written a new white paper centering on how organisations should develop their digital infrastructure now to ensure that they don't meet with future limitations. This is available for download here 

Katharine Hulls, VP Marketing at online customer intelligence provider Celebrus Technologies, comments, "Semphonic is a very well-respected organisation throughout the web analytics consulting and digital measurement industry and has a client list that speaks volumes for its performance and understanding of the subject matter. What adds to its credibility is the firm technology agnosticism that Semphonic prides itself upon in its consultancy. We are however entirely confident in our unique place in the market and the utility of our software and are therefore looking forward to an increased uptake of our technology across the US and EMEA."

About Semphonic

Semphonic is the world's largest independent Web analytics consultancy, with headquarters in San Francisco and offices in Boston, New York, Washington, DC and Portland, OR. Founded in 1997, the company has helped leading corporations, government agencies and non-profits achieve measurable improvement in the performance of their web channel. Clients include American Express, Charles Schwab, Genentech, the National Cancer Institute, Sears and Turner Broadcasting. Semphonic is also the driving force behind the premier web analytics conference, X Change.

About Celebrus Technologies

Celebrus Technologies delivers complete, real-time data, on online individual visitors' behavior, environment and experience, and processes that in real-time to power Customer Data Hubs, and drive cross-channel behavioral targeting, real-time personalization & interaction management. With its tag-free content push, it can also provide a personalization overlay for existing web sites and apps too.

Celebrus Technologies captures and analyzes interaction at the user interface from any mobile or laptop browser, including Flash/Flex components, video players and  many apps.

Celebrus Technologies' systems have come to define a new approach to the integration of online applications into an enterprise's Information Architecture. The system's User Interface Capture functionality provides a definitive, flexible and reusable source of customer, behavioral, process and performance data from any internet, intranet or extranet application.

Celebrus Technologies delivers its solutions directly and via a range of OEM, reseller and system integration partners around the world. Direct customers include AXA, Belron (Autoglass), directgov, Rank Interactive, P&O Ferries and ghd. Celebrus Technologies' partners include the SAS Institute, IS Solutions PLC, Teradata Corporation, OnMarc, Oracle, MicroStrategy, Sybase and BIMA Consulting.

For further information, please contact:

Katharine Hulls
Celebrus Technologies
Tel: +44(0)1635-230-630
Fax: +44(0) 1635-230-435

Will Gardiner
itpr
Tel: + 44(0)1932-578-800
Fax: + 44(0)1932-578-801

For further information, please contact:

Wes Yee
Semphonic
Tel: +1-888-517-2171