Online Gambling Market Continues to Surge, Rising Demand for Online Casino Fuels the Industry Expansion, the Market to Worth $213.58 Billion by 2028 - Arizton

CHICAGO, May 11, 2023 /PRNewswire/ -- According to Arizton's latest research, the online gambling market will grow at a CAGR of 12.56% during 2022-2028.

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The online gambling market has experienced a boost in prospects worldwide, as consumer spending sentiments have increased following the economic recession of 2008-2009 and the Eurozone debt crisis of 2011-2012. As a result, these games have become popular leisure products among the public, leading to significant growth in Europe, North America, and APAC.

The online market for gambling is particularly well-developed and growing, with online players such as bet365, William Hill, and Entain. Moreover, many pureplay online vendors offer various gambling activities. The growth of online gambling from such players has also grown in countries such as the US, the UK, Italy, and China & SAR, where the ease of access to the internet and the convenience of gambling through such channels have enabled the growth of the consumer base in these countries. The cost-effectiveness of mobile applications has also attracted new players in the market.

Online Gambling Market Report Scope

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Market Trends & Drivers

Growing Adoption of Augmented Reality and Virtual Reality in Gambling
Gambling is highly sensitive and responsive to new technologies and innovations. The unprecedented growth of online gambling activities, such as online casinos and betting, has propelled players in the online gambling market to adopt new technologies to survive the competition. One such technology which is widely making inroads into the industry is augmented reality and virtual reality. The gambling industry has the highest potential to use AR and VR technology in the future. Top gambling vendors would go for creating a VR casino environment during the forecast period. The implementation of AR technology provides online casinos with various options for improving and developing their gaming offerings. In casinos, this technology can introduce a range of new features. It can combine the best elements of live gaming and software with virtual reality add-ons and overlays to make a more engaging experience for its customers.

Growing Number of Live Casinos Worldwide
Live casinos have been very popular among gamblers worldwide. These casinos offer live dealers and real-time feeds that help replicate the experience and feel of a real-world land-based casino. These casinos are becoming popular among high-end paying customers who have been using real money in the past. Live casinos are gaining popularity worldwide, especially in the U.K., where online gambling has become very popular. Live casinos are gaining immense customer adoption, and major players such as Ladbrokes, William Hill, and Flutter Entertainment are already offering such an experience.

Increasing Gamification of the Online Gambling Industry

Most online casinos and gaming websites offer loyalty points as reward programs as a part of their gamification process, which takes customers' experiences to a new level. Player involvement in the casino community increases, and they get rewards that offer special bonus offers, new levels, additional casino credits, and the ability to learn badges. These loyalty programs have a multi-tier reward system, and each level offers better benefits.

Gamification of gambling is also termed better than the standard approaches of promotions by many industry experts. While the traditional casino bonus is an industry standard, the related terms and conditions can sometimes be unfavorable for customers. This often leads to players not clearing bonus offers as they feel they would not be rewarded well in the first place. On the other hand, gamification systems offer an alternative to the traditional wagering requirement-based approach. Gamification establishes a direct link between players' actions and the rewards they get. A well-implemented gamification program will give players an enjoyable experience and value, increasing players' retention rate for the casino. Arizton believes gamification of online gambling activities will help vendors retain players and increase their profitability.

Key Company Profiles

• Bet365
• Entain
• Kindred
• Flutter Entertainment
• William Hill
• AsianLogic
• Betway
• Betfred Group
• Betsafe
• Betsson
• Bet-at-Home
• Bwin
• Caesars Interactive Entertainment
• Camelot
• Casino Cosmopol
• CasinoEuro
• Casinostugan
• Casumo
• Comeon
• Expekt
• Folkeautomaten
• GameTwist
• Genting Berhad
• Interwetten
• Jackpotjoy
• Las Vegas Sands
• LeoVegas
• MGM Resorts International
• Mobilbet
• Green
• mybet
• Nordicbet
• NordicAutomaten
• Norsk Tipping
• Onlinecasino Deutschland
• Pinnacle
• Playtech
• Rank Group
• SJM
• Sky Bet
• Sportech
• StarGames
• Sunmaker
• Svenska Spel
• Tipico
• Vera&John
• win2day
• Wynn Resorts
• 1xBet
• 888 Group

Market Segmentation

Product

• Casino
• Lottery
• Betting
• Poker
• Others

Platform

• Desktop-based
• Mobile
• Others

Geography

• Europe
• The UK
• Italy
• Nordics
• Sweden
• Denmark
• Norway
• Finland
• France
• Germany
• Spain
• APAC
• Australia
• China
• China SAR Hong Kong
• Mainland China
• China SAR Macau
• Japan
• India
• Singapore
• North America
• The U.S.
• Canada
• Latin America
• Brazil
• Mexico
• Colombia
• Middle East & Africa
• South Africa
• Turkey

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Table of Content

1 RESEARCH METHODOLOGY 

2 RESEARCH OBJECTIVES 

3 RESEARCH PROCESS 

4 SCOPE & COVERAGE 

4.1 MARKET DEFINITION 

4.1.1 INCLUSIONS 

4.1.2 EXCLUSIONS 

4.1.3 MARKET ESTIMATION CAVEATS 

4.2 BASE YEAR 

4.3 SCOPE OF THE STUDY 

4.4 MARKET SEGMENTS 

4.4.1 MARKET SEGMENTATION BY PRODUCT 

4.4.2 MARKET SEGMENTATION BY PLATFORM 

4.4.3 MARKET SEGMENTATION BY GEOGRAPHY 

5 REPORT ASSUMPTIONS & CAVEATS 

5.1 KEY CAVEATS 

5.2 CURRENCY CONVERSION 

5.3 MARKET DERIVATION 

6 MARKET AT A GLANCE 

7 PREMIUM INSIGHTS 

7.1 MARKET OVERVIEW 

7.2 MARKET DYNAMICS: KEY TRENDS, DRIVERS, AND RESTRAINTS 

7.2.1 MARKET TRENDS 

7.2.2 MARKET ENABLERS 

7.2.3 MARKET RESTRAINTS 

7.3 SEGMENT ANALYSIS 

7.4 GEOGRAPHICAL ANALYSIS 

7.5 COMPETITIVE LANDSCAPE 

7.6 ABOUT THE REPORT 

8 INTRODUCTION 

8.1 OVERVIEW 

8.2 INCREASING SMARTPHONE PENETRATION 

8.3 REGULATORY UPDATE 

8.4 CONSUMER PREFERENCE 

9 VALUE CHAIN ANALYSIS 

9.1 SUPPLY CHAIN OVERVIEW 

9.2 VALUE CHAIN ANALYSIS FOR ONLINE GAMBLING MARKET 

9.2.1 SUPPLIERS 

9.2.2 OPERATORS 

9.2.3 AFFILIATES 

9.2.4 END-USER 

9.2.5 JURISDICTION 

10 MARKET OPPORTUNITIES & TRENDS 

10.1 GROWING ADOPTION OF AUGMENTED REALITY AND VIRTUAL REALITY IN GAMBLING 

10.2 INCREASED BETTING ON ESPORTS 

10.3 INCLUSION OF DIGITAL/CRYPTOCURRENCY AS STANDARD MONEY 

10.4 INCREASING NUMBER OF INTERNET USERS

11 MARKET GROWTH ENABLERS 

11.1 GROWING NUMBER OF LIVE CASINOS WORLDWIDE 

11.2 INCREASING GAMIFICATION OF ONLINE GAMBLING INDUSTRY 

11.3 INCREASED FOCUS ON ONLINE STRATEGY 

11.4 INCREASING POPULARITY AMONG MILLENNIAL & GEN Z POPULATION 

12 MARKET RESTRAINTS 

12.1 ETHICAL CONCERNS 

12.2 RISE IN TECHNICALITIES HINDERING GROWTH 

12.3 STRINGENT REGULATIONS ACROSS REGIONS 

13 MARKET LANDSCAPE 

13.1 MARKET SIZE & FORECAST 

13.2 FIVE FORCES ANALYSIS 

13.2.1 THREAT OF NEW ENTRANTS 

13.2.2 BARGAINING POWER OF SUPPLIERS 

13.2.3 BARGAINING POWER OF BUYERS 

13.2.4 THREAT OF SUBSTITUTES 

13.2.5 COMPETITIVE RIVALRY 

14 PRODUCT 

14.1 MARKET SNAPSHOT & GROWTH ENGINE 

14.2 MARKET OVERVIEW 

14.3 CASINO 

14.3.1 MARKET SIZE & FORECAST 

14.3.2 MARKET BY GEOGRAPHY 

14.4 LOTTERY 

14.4.1 MARKET SIZE & FORECAST 

14.4.2 MARKET BY GEOGRAPHY 

14.5 BETTING 

14.5.1 MARKET SIZE & FORECAST 

14.5.2 MARKET BY GEOGRAPHY 

14.6 POKER 

14.6.1 MARKET SIZE & FORECAST 

14.6.2 MARKET BY GEOGRAPHY 

14.7 OTHERS 

14.7.1 MARKET SIZE & FORECAST 

14.7.2 MARKET BY GEOGRAPHY 

15 PLATFORM 

15.1 MARKET SNAPSHOT & GROWTH ENGINE 

15.2 MARKET OVERVIEW 

15.3 DESKTOP-BASED 

15.3.1 MARKET SIZE & FORECAST 

15.3.2 MARKET BY GEOGRAPHY 

15.4 MOBILE 

15.4.1 MARKET SIZE & FORECAST 

15.4.2 MARKET BY GEOGRAPHY 

15.5 OTHERS 

15.5.1 MARKET SIZE & FORECAST 

15.5.2 MARKET BY GEOGRAPHY 

16 GEOGRAPHY 

16.1 MARKET SNAPSHOT & GROWTH ENGINE 

16.2 GEOGRAPHIC OVERVIEW 

17 EUROPE 

17.1 MARKET SIZE & FORECAST 

17.2 PRODUCT 

17.2.1 MARKET SIZE & FORECAST 

17.3 PLATFORM 

17.3.1 MARKET SIZE & FORECAST 

17.4 KEY COUNTRIES 

17.4.1 UK: MARKET SIZE & FORECAST 

17.4.2 ITALY: MARKET SIZE & FORECAST 

17.4.3 NORDIC: MARKET SIZE & FORECAST 

17.4.4 NORDIC - SWEDEN: MARKET SIZE & FORECAST 

17.4.5 NORDIC - DENMARK: MARKET SIZE & FORECAST 

17.4.6 NORDIC - NORWAY: MARKET SIZE & FORECAST 

17.4.7 NORDIC - FINLAND: MARKET SIZE & FORECAST 

17.4.8 FRANCE: MARKET SIZE & FORECAST 

17.4.9 GERMANY: MARKET SIZE & FORECAST 

17.4.10 SPAIN: MARKET SIZE & FORECAST 

18 APAC 

18.1 MARKET SIZE & FORECAST 

18.2 PRODUCT 

18.2.1 MARKET SIZE & FORECAST 

18.3 PLATFORM 

18.3.1 MARKET SIZE & FORECAST 

18.4 KEY COUNTRIES 

18.4.1 AUSTRALIA: MARKET SIZE & FORECAST 

18.4.2 CHINA: MARKET SIZE & FORECAST 

18.4.3 CHINA SAR HONG KONG: MARKET SIZE & FORECAST 

18.4.4 MAINLAND CHINA: MARKET SIZE & FORECAST 

18.4.5 CHINA SAR MACAU: MARKET SIZE & FORECAST 

18.4.6 JAPAN: MARKET SIZE & FORECAST 

18.4.7 INDIA: MARKET SIZE & FORECAST 

18.4.8 SINGAPORE: MARKET SIZE & FORECAST 

19 NORTH AMERICA 

19.1 MARKET SIZE & FORECAST 

19.2 PRODUCT 

19.2.1 MARKET SIZE & FORECAST 

19.3 PLATFORM 

19.3.1 MARKET SIZE & FORECAST 

19.4 KEY COUNTRIES 

19.4.1 US: MARKET SIZE & FORECAST 

19.4.2 CANADA: MARKET SIZE & FORECAST 

20 LATIN AMERICA 

20.1 MARKET SIZE & FORECAST 

20.2 PRODUCT 

20.2.1 MARKET SIZE & FORECAST 

20.3 PLATFORM 

20.3.1 MARKET SIZE & FORECAST 

20.4 KEY COUNTRIES 

20.4.1 BRAZIL: MARKET SIZE & FORECAST 

20.4.2 MEXICO: MARKET SIZE & FORECAST 

20.4.3 COLOMBIA: MARKET SIZE & FORECAST 

21 MIDDLE EAST & AFRICA 

21.1 MARKET SIZE & FORECAST 

21.2 PRODUCT 

21.2.1 MARKET SIZE & FORECAST 

21.3 PLATFORM 

21.3.1 MARKET SIZE & FORECAST 

21.4 KEY COUNTRIES 

21.4.1 SOUTH AFRICA: MARKET SIZE & FORECAST 

21.4.2 TURKEY: MARKET SIZE & FORECAST 

22 COMPETITIVE LANDSCAPE 

22.1 COMPETITION OVERVIEW 

23 KEY COMPANY PROFILES 

23.1 BET365 

23.1.1 BUSINESS OVERVIEW 

23.1.2 BET365 IN GLOBAL ONLINE GAMBLING MARKET 

23.1.3 SERVICE OFFERINGS 

23.1.4 KEY STRATEGIES 

23.1.5 KEY STRENGTHS 

23.1.6 KEY OPPORTUNITIES 

23.2 ENTAIN 

23.3 KINDRED 

23.4 FLUTTER ENTERTAINMENT 

23.5 WILLIAM HILL 

24 OTHER PROMINENT VENDORS 

24.1 ASIANLOGIC 

24.1.1 BUSINESS OVERVIEW 

24.1.2 SERVICE OFFERINGS 

24.2 BETWAY 

24.3 BETFRED GROUP 

24.4 BETSAFE 

24.5 BETSSON 

24.6 BET-AT-HOME 

24.7 BWIN 

24.8 CAESARS INTERACTIVE ENTERTAINMENT 

24.9 CAMELOT 

24.10 CASINO COSMOPOL 

24.11 CASINOEURO 

24.12 CASINOSTUGAN 

24.13 CASUMO 

24.14 COMEON 

24.15 EXPEKT 

24.16 FOLKAUTOMATEN 

24.17 GAMETWIST 

24.18 GENTING BERHAD 

24.19 INTERWETTEN 

24.20 JACKPOTJOY 

24.21 LAS VEGAS SANDS 

24.22 LEOVEGAS 

24.23 MGM RESORTS INTERNATIONAL 

24.24 MOBILBET 

24.25 MR. GREEN 

24.26 MYBET 

24.27 NORDICBET 

24.28 NORDICAUTOMATEN 

24.29 NORSK TIPPING 

24.30 ONLINECASINO DEUTSCHLAND 

24.31 PINNACLE 

24.32 PLAYTECH 

24.33 RANK GROUP 

24.34 SJM 

24.35 SKY BET 

24.36 SPORTECH 

24.37 STARGAMES 

24.38 SUNMAKER 

24.39 SVENSKA SPEL 

24.40 TIPICO 

24.41 VERA&JOHN 

24.42 WIN2DAY 

24.43 WYNN RESORTS 

24.44 1XBET 

24.45 888 GROUP 

25 REPORT SUMMARY 

25.1 KEY TAKEAWAYS 

25.2 STRATEGIC RECOMMENDATIONS 

26 QUANTITATIVE SUMMARY 

26.1 MARKET BY GEOGRAPHY 

26.2 EUROPE 

26.2.1 PRODUCT 

26.2.2 PLATFORM 

26.3 APAC 

26.3.1 PRODUCT 

26.3.2 PLATFORM 

26.4 NORTH AMERICA 

26.4.1 PRODUCT 

26.4.2 PLATFORM 

26.5 LATIN AMERICA 

26.5.1 PRODUCT 

26.5.2 PLATFORM 

26.6 MIDDLE EAST & AFRICA 

26.6.1 PRODUCT 

26.6.2 PLATFORM 

26.7 PRODUCT 

26.7.1 CASINO 

26.7.2 LOTTERY 

26.7.3 BETTING 

26.7.4 POKER 

26.7.5 OTHERS 

26.8 PLATFORM 

26.8.1 DESKTOP-BASED 

26.8.2 MOBILE 

26.8.3 OTHERS 

27 APPENDIX 

27.1 ABBREVIATIONS 

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