Online Retail Market in India 2014-2018

DUBLIN, June 24, 2014 /PRNewswire/ -- Research and Markets (http://www.researchandmarkets.com/research/4t2kvt/online_retail) has announced the addition of the "Online Retail Market in India 2014-2018" report to their offering.

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Online retailers are introducing innovative concepts every day to make online shopping a more pleasurable experience. Recently, Zivame.com, a solely online retailer of undergarments for women, conducted a lingerie-fitting workshop for women employees at Ciber, a Bangalore-based IT consulting and outsourcing firm, to help consumers select the best fitting lingerie while shopping online.

Zovi, an apparel retailer that sells in-house designed labels, rolled out a virtual trial room to enable its buyers to check out how selected merchandise looked on them via an interactive webcam. Similarly, Myntra's "try and buy" concept has seen a sharp jump in the number of visitors shopping on its portal since the launch of the try and buy scheme.

These kinds of initiatives provide touch and feel comfort to Indian consumers, for whom the inability to touch or try goods before purchase was a hindrance to shopping confidently online.

According to the report, the Online Retail market in India is driven by several factors, of which the increased internet penetration of the past few years has spearheaded the growth of online retail in the country.

Further, the report states that one of the main challenges is a lack of infrastructure to support new businesses. Online retailers in India have faced infrastructure bottlenecks, which affect product delivery and customer satisfaction.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Key Topics Covered:

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

04. Market Research Methodology

05. Introduction

06. Market Landscape

07. Online Retail Market in India by Category

08. Buying Criteria

09. Market Growth Drivers

10. Drivers and their Impact

11. Market Challenges

12. Impact of Drivers and Challenges

13. Market Trends

14. Trends and their Impact

15. Vendor Landscape

16. Key Vendor Analysis

17. Other Reports in this Series

Companies Mentioned:

• 99labels.com
• Babyoye.com
• Cromaretail.com
• Fashionandyou.com
• Firstcry.com
• Flipkart
• Hamaramall.com
• Homeshop18.com
• Infibeam.com
• Jabong
• Koovs.com
• Myntra
• Naaptol.com
• Shopclues.com
• Shopperstop.com
• Shopping.indiatimes.com
• Shopping.rediff.com
• Snapdeal
• Yebhi.com
• Yepme.com
• Zivame.com
• Zovi.com
• futurebazaar.com

For more information visit http://www.researchandmarkets.com/research/4t2kvt/online_retail

Media Contact: Laura Wood, +353-1-481-1716, press@researchandmarkets.net