OPPO debuts new RAM expansion technology for smartphones in MEA

- RAM expansion technology (RAM+) on OPPO's Reno5 series converts read-only memory (ROM) into virtual random-access memory (RAM)

- The enhanced memory improves data processing capacity, allowing the phone to be used to its fullest potential and operate at maximum efficiency

- RAM+ offers up to 7GB additional memory for Reno5 series users at the click of a button

DUBAI, UAE, June 28, 2021 /PRNewswire/ --Global technology brand OPPO has introduced RAM expansion technology to MEA users for the first time on its Reno5 series of smartphones from June 2021. The innovative technology, RAM+, operates as an auxiliary function that allows OPPO Reno5 series users to temporarily convert a small portion of their smartphone's read-only memory (ROM) into virtual random-access memory (RAM), maximising the phone's efficiency and processing capabilities.  

Designed with simplicity and convenience in mind, users can easily enjoy up to 7GB of expanded RAM memory with a single click in the smartphone's settings. Depend on the phones memory specifics, the RAM storage on Reno5 series phones can be expanded up to 7GB. Users will experience optimised performance through the enlarged RAM that supports increased data processing capability and reduces frame loss rate and fragmentation. RAM+ ensures smoother switching between apps that are running simultaneously in the background, allowing the phone's configuration to be used to its fullest. In addition, OPPO supports three levels of adjustments in this function, providing users the flexibility to temporarily adjust the size of their RAM according to their needs.

"Smartphones today are a constant companion in our ultra-connected lives, used for everything from communication and photography to intense gaming, social media and web browsing. They are expected to cope with varying usage patterns across a wide range of consumers and provide a seamless experience at all times. Users get easily frustrated when their smartphone slows down. RAM+ can alleviate the issue by temporarily increasing RAM during data-heavy tasks such as sharing images or gaming, ensuring a smoother and more stable system running, supporting the phone's capability." said Tarek Zaki, Senior Product Manager at OPPO Middle East and Africa.

The RAM expansion function can be located in the 'About Phone' section within the Settings app, after updating the software to the latest version. Users need to simply select the amount of virtual RAM to be added and restart the phone to experience enhanced data processing capability.

RAM+ will be available to OPPO Reno5 Series , OPPO A94, OPPO A74 from June 2021 following a software update notification.

For more information visit www.oppo.com/ae 

About OPPO

OPPO is a leading global technology brand since 2004, dedicated to providing products that seamlessly combines art and innovative technology.

OPPO is on a mission to building a multiple-access smart device ecosystem for the era of intelligent connectivity. The smartphone devices have simply been a gateway for OPPO to deliver a diverse portfolio of smart and frontier technologies in hardware, software and system. In 2019, OPPO launched a $7 Billion US Dollar three-year investment plan in R&D to develop core technologies furthering design through technology.

OPPO is firmly pursuing the creation of the best technology products and technological artistry for global users. Based on the brand elements of leading, young and beautiful, OPPO dedicates to the mission of letting the extraordinary users enjoy the beauty of technology.

For the last 10 years, OPPO has focused on manufacturing smartphones with camera capabilities that are second to none. OPPO launched the first mobile phone, the Smile Phone, in 2008, which marked the launch of the brand's epic journey in exploring and pioneering extraordinary technology. Over the years, OPPO has built a tradition of being number one, which became a reality through inventing the world's first rotating camera smartphone way back in 2013, launching the world's then thinnest smartphone in 2014, being the first to introduce 5X Zoom 'Periscope' camera technology and developing the first 5G commercial smartphone in Europe.

Today, OPPO was ranked as the number four smartphone brand globally. OPPO brings the aesthetics of technology of global consumers through the ColorOS system Experience, and Internet service like OPPO Cloud and OPPO+.

OPPO's business covers 40 countries with over six research institutes and five R&D centers across the world, from San Francisco to Shenzhen. OPPO also opened an International Design Center headquartered in London, driving cutting edge technology that will shape the future not only for smartphones but for intelligent connectivity.

About OPPO MEA

OPPO started its journey in the Middle East and Africa (MEA) region in 2015 after setting up its regional office in Egypt. Following the immense success of the brand's sales centerer in Cairo in the first year, OPPO accelerated its expansion plan across the MEA region and inaugurated its country operations in the UAE in 2019. Now OPPO is physically present in more than 13 markets across the region, including Egypt, Algeria, Tunisia, Morocco, Bahrain, Saudi Arabia, Oman, Kuwait, Qatar, Kenya, Nigeria, South Africa and the Levant.

To empower its presence in the region in line with its product localisation strategy, OPPO further invested in MENA and set up its very own factory in Algeria in 2017, thus, becoming the first Chinese brand to build a manufacturing premises in North Africa. Based on insights of local consumers in each country, OPPO has evolved the progress of product localisation, taking into consideration several perspectives towards each market, including product localisation, to further meet the core needs of users; marketing localisation, to better communicate with local young customers; and talent localisation, to understand local consumers further and provide an optimum customer service.

Within the last year, OPPO has started to adjust its product line in the Middle East region specifically. This has included the launch of its flagship OPPO Find X Series and the introduction of the OPPO Reno Series. OPPO will continue to evolve its local product line to offer more premium series to consumers in the region.

A forward-thinking international technology company, OPPO strives to be a sustainable company that contributes to a better world and have enacted positive change in every way possible through activating local community initiatives and humanitarian, charity campaigns.

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