Optimistic Outlook for Greek Holidays in 2012, say Holiday Hypermarket

LONDON, May 4, 2012 /PRNewswire/ --

-According to leading online travel retailer, Holiday Hypermarket, Greek holidays will see moderate growth this summer-

Greek tourism is tipped to see moderate growth in 2012 due to lower airfares and attractive rates in island destinations like Crete, Mykonos and Corfu, say leading online travel retailer, Holiday Hypermarket. This follows statements from Taleb Rifai, secretary general of the U.N. World Tourism Organisation (UNWTO), who affirmed Greece's popularity as a tourism destination.

In 2011, around 10 per cent more travellers booked Greek holidays, and with tourism accounting for 15 per cent of the economy as well as one in five jobs, it is a crucial aspect of the Greek way of life. As a result, both the mainland and surrounding islands boast a large number of holiday resorts with great facilities.  

Greek tourism bodies have launched campaigns to promote tourism abroad. For example, UP Greek Tourism is an initiative that employs outdoor advertising, traditional and social media to promote inbound tourism, particularly among German and British travellers who are eager visitors to Greece's coastal and island resorts.

Calum MacDonald, Online Marketing Manager at Holiday Hypermarket, comments, "Greece is slowly climbing into the top 10 tourist destinations in the world with plenty to offer families, honeymooning couples and young friends looking for a party destination.  

"Tourism resorts on the coast are continuing to provide excellent package holidays to visitors from abroad no matter the political situation. As one of the most attractive countries in southern Europe, Greece is a great place to book a beach holiday this summer."

About Holiday Hypermarket:

Holiday Hypermarket (http://www.holidayhypermarket.co.uk/) is a UK based holiday comparison community. We are passionate about helping people in the UK explore, learn and enjoy the world by removing the obstacles that keep them from getting the most out of their holidays. We do this by providing a completely independent travel comparison site that allows you to effortlessly find the best deals with the assistance of a knowledgeable community of fellow travellers who love to share travel advice.

With Holiday Hypermarket you have access to a huge number of travel suppliers which will help you put together flexible, restriction free, itineraries. This, combined with our excellent customer service and vibrant online community, makes Holiday Hypermarket a great place to start exploring the world.