Paladyne Systems Appoints William Kelly as Global Head of Sales

LAKE SUCCESS, New York, December 7, 2011 /PRNewswire/ --

Paladyne Systems, a Broadridge Company (NYSE: BR) and a leading provider of next generation investment management solutions, today announced that William Kelly has joined the company as Global Head of Sales. The addition of Mr. Kelly is a strategic move to leverage the size, scale, and synergies that Broadridge brings to Paladyne through its recent acquisition.

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"Paladyne is working to accelerate sales across the Americas, EMEA and Asia Pacific, and Bill brings the necessary experience to lead our business development efforts globally," said Sameer Shalaby, President, Paladyne Systems. "He will be instrumental in extending Paladyne's unique solutions to new and existing clients across the buy-side industry."

Most recently Managing Director and Global Head of Sales at GlobeOp Financial Services, Mr. Kelly brings more than 30 years of experience in complex financial services and technology sales and business development to Paladyne. He will be responsible for growing Paladyne's client base across the buy-side. Currently, Paladyne provides solutions to over 200 clients, including hedge funds of all sizes and trading strategies, hedge fund administrators, and broker-dealers.

"I am excited to join the team at Paladyne at this moment in the company's evolution," said Mr. Kelly. "Paladyne has built a very powerful integrated front-, middle- and back-office platform that is a truly differentiated offering in the industry. In the current regulatory and fiscal climate, this value proposition is extremely attractive."

Mr. Kelly has held positions at AllianceBernstein, RogersCasey and Comdisco. He started his career at IBM.

About Paladyne Systems®

Paladyne Systems, a Broadridge Company, is the leading provider of next generation investment management solutions. Paladyne offers its integrated front-, middle- and back-office platform, known as the Paladyne Suite, to hedge funds, asset managers, fund administrators and prime brokers. The modular Paladyne Suite includes order management, portfolio management, reference data management, data warehouse and custom reporting and reconciliation, and is complemented by the Paladyne Network™, an integrated network of leading 3rd party software and market data firms. The solution can be delivered onsite or via Paladyne's industry-leading application service provider solution, Paladyne ASP™. Paladyne was established in 2005 and now serves over 150 clients worldwide. The firm has approximately 160 employees, and is headquartered in New York, with regional offices in New Jersey, London, Russia and Hong Kong. For more information, please visit http://www.paladyne.com.

The Paladyne Suite includes the following modules:

• Paladyne Portfolio Master -- provides electronic trading, order management and allocation, portfolio management, real-time P&L and strategy-based performance tracking.
• Paladyne Analytics Master -- provides portfolio analytics, data aggregation and custom reporting tools.
• Paladyne Security Master™ -- provides a centralized terms and conditions repository and distribution engine with real-time updates and corporate action alerts.
• Paladyne Price Master™ -- provides automated collection, storage, and time series analysis of prices and market data from any third-party sources.

About Broadridge

Broadridge is a technology services company focused on global capital markets. Broadridge is the market leader enabling secure and accurate processing of information for communications and securities transactions among issuers, investors and financial intermediaries. Broadridge builds the infrastructure that underpins proxy services for over 90% of public companies and mutual funds in North America; processes more than $4 trillion in fixed income and equity trades per day; and saves companies billions annually through its technology solutions.  For more information about Broadridge, please visit http://www.broadridge.com. 

Paladyne Media Contact: 
Lisa Jane O'Neil
+1(212)786-7629
+1(917)361-8303
lisajane@ljoassociates.com

Broadridge Media Contact:
Ed Orgon
The Torrenzano Group
+1(212)681-1700
ed@torrenzano.com

Paladyne Systems Sales Contacts:
Bill Kelly
Global Head of Sales Paladyne
+1(646)214-3743
bkelly@paladyne.com

Eric Royer, Paladyne Asia-Pacific (Hong Kong) Sales
+852-3695-5128
eroyer@paladyne.com

Jonathan Cross, Paladyne EMEA (London) Sales
+44(0)20-3375-8015
jcross@paladyne.com