Paper.li Partners With HBO(R) on Branded Fan Newspaper for Game of Thrones(SM)

LAUSANNE, Switzerland, April 20, 2011 /PRNewswire/ -- Paper.li announced today that it is partnering with HBO to deliver a daily, branded newspaper to fans of the network's new series, Game of Thrones (http://paper.li/GameOfThrones), based on George R.R. Martin's epic fantasy books.

The partnership represents a first step towards Paper.li's brand partnership strategy which aims to help brands engage, discover and communicate with their audiences through highly targeted and relevant content.

Paper.li, a website which enables individuals to become publishers and editors-in-chief of their own online news site, will facilitate the analysis of thousands of Twitter links posted by Game of Thrones fans, offering the most popular and shared content on a daily basis. Presented into an easy to read, newspaper-style format, users can access the branded broadsheet by visiting the website or choosing to have it sent to their personal e-mail account.

"As the volume of social media content on the internet grows, curation tools such as Paper.li offer an immense value to consumers" said Sabrina Caluori, director of Social Media & Marketing, HBO. "We are excited to use this innovative platform to deliver a branded, highly relevant, daily Twitter newspaper to Game of Thrones fans."

The Game of Thrones daily newspaper provides a sneak-peak to Paper.li's much anticipated new branding and skinning functionality, as well as advanced curation and management features that Paper.li will soon release to their publishing base.

About Game of Thrones

Based on the popular book series "A Song of Ice and Fire," by George R.R. Martin, the fantasy series Game of Thrones chronicles an epic struggle for power set in a vast and violent fantasy kingdom. The ensemble cast includes Mark Addy, Sean Bean, Emilia Clarke, Nikolaj Coster-Waldau, Peter Dinklage, Michelle Fairley, Lena Headey, Kit Harington and Aidan Gillen. The show was shot at the Paint Hall Studio in Belfast, Northern Ireland, as well as at various locations in Northern Ireland and Malta.

About Paper.li

Paper.li enables individuals to become Publishers and Editor-in-Chief's of their own online news site, turning their favorite Twitter and Facebook content into visually compelling online newspapers around topics, themes and interests that matter to them.

Paper.li's advanced semantic technology analyzes over 10 million links a day in 8 languages and over 200 countries, delivering end users meaningful and filtered content that is relevant to them.

About HBO

Home Box Office, Inc. is the premium television programming subsidiary of Time Warner Inc., providing two 24-hour pay television services - HBO(R) and Cinemax(R) - to approximately 40 million U.S. subscribers. The services offer the most popular subscription video-on-demand products, HBO On Demand(R) and Cinemax On Demand(R) as well as HBO GO(R) and MAX GO(R), HD feeds and multiplex channels. Internationally, HBO branded television networks, along with the subscription video-on- demand products HBO On Demand and HBO Mobile(R), bring HBO services to over 60 countries. HBO programming is sold into over 150 countries worldwide.

Contact: Kelly Hungerford, Paper.li, info@smallrivers.com, +41-21-693-89-51