Poq: Fragrance Direct Launches Native Shopping App in Response to Customers' Increasing Preference for Mobile

LONDON, April 16, 2018 /PRNewswire/ --

Leading UK beauty retailer Fragrance Direct is one of the first in the beauty sector to foray into the app commerce space.

Rick Jowle, founder and CEO at Fragrance Direct said: "We've seen a huge shift towards mobile consumer behaviour, not just in sessions but also in revenue as well. We felt that producing an app would make sure we could give our mobile users a more optimised experience, that was quicker and more streamlined than our current mobile site."

The app has been built on Poq's app commerce platform. Current Poq clients range from fast fashion brands Missguided and QUIZ, to department store group House of Fraser and online homewares brand MADE.com.

Fragrance Direct replatformed their e-commerce solution to Salesforce Commerce Cloud earlier this year, which Poq seamlessly integrates with to reduce duplication of effort from the website to the app.

The SaaS model that Poq offers was a key selling point for the team at Fragrance Direct.

"We were interested in working with a company that's constantly evolving and developing new technologies that we can benefit from," says Rick, "Poq's SaaS based model allows us to launch an app very quickly and keep up with development changes and bug fixes etc. without having a huge in-house team to manage it from the outset."

Øyvind Henriksen, CEO and Co-Founder of Poq said: "Widely adopted by fashion retailers, native shopping apps are less common in beauty, and Fragrance Direct will be considered a pioneer by being one of the first-movers, which makes perfect sense as they were early adopters of the internet in the nineties too.

"We are confident that they will see immediate and significant improvements on their mobile metrics by launching an app and we're excited to watch the story unfold." 

The Fragrance Direct app is now available on the App Store. Download it here.

About Fragrance Direct 

Fragrance Direct is a leading UK beauty retailer, stocking over 14,000 products for 600 big-name brands, designer labels and high street favourites.

Launched in 1993, the company specialises in selling branded beauty products. Our collection includes fragrances, makeup, skincare and haircare essentials, along with a full range of gift sets.

Originally focusing on the fragrance market (hence the name!) we went from strength to strength. We took this knowledge and expertise, listened to our customers and sought to become the obvious choice for all your beauty needs. We are forever expanding our ranges, sourcing the products you are looking for, following trends, offering luxury brands as well as making sure that Fragrance Direct is always focused on stocking all your essential beauty items.

We regularly update our ranges, building relationships with the brands to bring you first-class ranges and brand new releases from the best-known fashion labels and beauty brands at low prices. Our huge collection is influenced by the latest shopping trends and innovations. In our online store you'll find international names like Paco Rabanne, HUGO BOSS, Calvin Klein, Gucci and Marc Jacobs.

About Poq 

Poq is a Software-as-a-Service platform that empowers retailers to create highly effective and fully customised native apps in record time. Apps that allow them to build stronger brands, sell more of their products, deepen customer loyalty and deliver highly relevant content, communications and rewards.

Our platform is the result of years of focus on retail apps and is proven to increase conversion rates and revenue. New code is rolled out every week and major releases delivered every quarter. Clients include the UK's largest brands and department store retailers, such as boohoo, Radley, House of Fraser and Liberty.