Power of the Press Release: 4 Components Your Press Releases Can't Do Without
NEW YORK, May 7, 2015 /PRNewswire/ -- The press release remains one of the most effective and efficient ways to disseminate news to the press and to be discoverable by people looking for information about your company. The influence of the press release has also never been greater and should be an essential component of any small business marketing and PR plan. To ensure that you're maximizing the impact of your release, integrate these best practices into your content creation process:
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Headline: What better way to stand out from the competition and spark the interest of your readers than with an attention-grabbing headline? Explain the topic and why it's beneficial to your reader.
Short and concise content: An important and often overlooked element of a successful press release is the length of the document. With short attention spans and a saturated marketplace, ensure your pertinent points are included within the first few sentences of your release.
Quotes: A useful way to convey what the release means to the company and its future. Quotes allow a company to describe the significance of the announcement by clarifying its meaning and offering additional context.
Resources: Include useful information that encourages your readers to learn more such as a company boilerplate, contact information or links to other sites that offer useful content on the same topic.
For further information and discussion around press release best practices, read the latest article by Phillip Thune, CEO of Textbroker, on PR Newswire's Small Business Toolkit: http://bit.ly/1DU7aWS.
PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.
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Amanda.eldridge@prnewswire.com
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