PR Newswire and Global Alliance Extend Partnership Agreement

LONDON and LUGANO, Switzerland, May 21, 2014 /PRNewswire/ --

Two pioneering global PR organisations have joined forces again in a partnership deal designed to bring mutual benefit and help keep PR practitioners at the forefront of their industry. 

Following a successful six month working relationship, the two leading organisations have taken the decision to extend their agreement. The renewed deal brings together PR Newswire, the leading global provider of PR and corporate communication tools and the Global Alliance for Public Relations and Communication Management, the confederation of the world's major PR and communication management institutions with over 160,000 members across Europe, North America, Latin America, Asia, Africa and Oceania.

The Global Alliance's partnership arrangement with PR Newswire is the latest in a line of strategic and supporting partnerships put in place by the organisation. It is a natural alliance between a global organisation representing practitioners around the world and an international news distribution organisation with global reach, both seeking to bring mutual benefit and to serve the professional public relations community worldwide.

Lisa Ashworth President of PR Newswire Europe & India said "We're delighted to confirm our continuing partnership with Global Alliance, which we are sure will continue to bring benefits not only to their members but also to our existing clients as we share best practice."  

Anne Gregory, Global Alliance Chair, said: "We are happy to renew our partnership with PR Newswire, a global organisation which is strongly aligned with the Global Alliance goal of raising standards in the Public Relations profession. Both organisations work hard to be at the forefront of industry developments and we look forward to continuing this mutually beneficial cooperation."

Global Alliance was officially formed in 2000 to share knowledge and raise the professional standards of the public relations profession all over the world. Since its inception, the Global Alliance has conducted successful initiatives such as the Global Alliance COMM PRIX Awards, the only global awards which honour the global best in public relations and communication management worldwide, the adoption of the Melbourne Mandate, a call to action of new areas of value for public relations and communication management endorsed by 800 delegates from 30 countries at the 2012 World Public Relations Forum in Melbourne, and the launch of the Global Survey, the world's first ongoing global study of public relations and communication management practice based on the longstanding GAP study. The World Public Relations Forum is the signature program of the Global Alliance where public relations and communication professionals from around the world gather to examine major issues affecting and affected by the profession. The 2014 World Public Relations Forum will be held in Madrid, Spain, on September 21st-23rd hosted by Dircom, the Spanish association of communication directors, with the theme "Communication with conscience".

PR Newswire, part of UBM plc, celebrates its 60th anniversary this year and has been a major player in communications technology and the news distribution industry since 1954.  It provides its clients with end-to-end solutions that encompass traditional, digital and social media outlets.  Distributing, optimising and targeting content across the world's largest multi-channel distribution network, PR Newswire has a truly global reach, serving clients across EMEA, India, Americas and Asia-Pacific.

About the Global Alliance 

The Global Alliance for Public Relations and Communication Management (http://www.globalalliancepr.org) is the confederation of the world's major public relations and communication management associations and institutions, representing 160,000 practitioners and academics around the globe. The Global Alliance's mission is to unify the public relations profession, raise professional standards all over the world, share knowledge for the benefit of its members and be the global voice for public relations in the public interest.

The Global Alliance is the convener of the World Public Relations Forum, to be held next in Madrid, Spain, on 21-23 September 2014.

About PR Newswire 

PR Newswire is the leading global provider of PR and corporate communications tools that enable clients to distribute news and rich content across traditional, digital and social media channels in real time with full actionable reporting and monitoring.

Producing, optimising and targeting news and content across the world's largest multichannel distribution network and offering the most accurate and frequently updated opted in journalist databases for nearly 60 years PR Newswire has a truly global reach serving clients across EMEA, India, the Americas and Asia-Pacific.

PR Newswire is part of UBM plc

Contacts: 

Anne Gregory, FCIPR, Global Alliance Chair, a.gregory@leedsmet.ac.uk 

Regina Pinna, Global Alliance Chief administrative Officer, regina.pinna@usi.ch 

Imogen Powell-Shaw, Marketing Manager EMEA and India, Imogen.powell-shaw@prnewswire.co.uk, +44(0)207-454-5335