PR Newswire Launches Agility™ in Europe, an Integrated Media Communications and Workflow Platform

LONDON, December 13, 2012 /PRNewswire/ --

PR Newswire today announces the launch of its Agility™ platform across Europe. Agility combines PR Newswire's unparalleled journalist database of over 700,000 global editorial contacts with sophisticated traditional and social media targeting tools, full reporting and seamless access to PR Newswire's market leading wire and email distribution network; all brought together via one login and a single intuitive dashboard.

Commenting on the European launch, Lisa Ashworth, President of PR Newswire EMEA and India, said: "Agility allows users to interact effectively with journalists, bloggers and social influencers plus monitor buzz in real time across a wide array of networks and platforms in one place for the first time.

Agility's data is semantics-driven, so users are provided with results which cut through the noise and deliver meaningful, relevant and useful insights into social, online, print and broadcast media".

Agility™ also allows you to integrate your own contacts data and operates as an advanced workflow system which allows you to collaborate with colleagues and clients within the platform.

Subscribers can access and report on all activity from social sentiment to trending topics, competitive activity to detailed engagement metrics plus release distribution metrics. The data can be visually supported with exportable full colour charts and graphs.

With over 800 early adopters globally (400 plus in Europe), Agility™ is quickly establishing itself as the most innovative and effective media engagement product on the market.

To discover more about Agility™, click here:

http://www.multivu.com/players/English/51357-prnewswire-agility-europe/

About PR Newswire

PR Newswire (http://www.prnewswire.co.uk) is the global leader in innovative communications and marketing services that enable marketers, corporate communicators, sustainability officers, investor relations officers and many more to leverage content to connect and engage with their target audiences globally, and drive demand across all channels.

Having pioneered the commercial news distribution industry nearly 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimise and target content - from rich media microsites to high impact video to multimedia press releases - then distribute content and measure results across traditional, digital, mobile and social channels.

Combining the world's largest multi channel distribution network with the most comprehensive workflow tools and platforms, PR Newswire enables the world's businesses to drive demand and engage opportunity everywhere it exists.  PR Newswire serves tens of thousands of clients from offices in the Americas, EMEA and APAC, and is a UBM plc company.

Contacts: Garry Durston,
Marketing Communications Director EMEAi
PR Newswire
+44-(0)20-7454-5115
garry.durston@prnewswire.co.uk

Video: http://www.multivu.com/players/English/51357-prnewswire-agility-europe/