Precise and Moreover Technologies Partner to Offer a Global Online News and Social Media Intelligence Platform

LONDON, January 19, 2011 /PRNewswire/ --

- Moreover Technologies' CODiE Finalist Newsdesk 4 Powers the new Precise Profile Service

Precise, the UK's leading media intelligence provider, and Moreover Technologies, a global leader in media aggregation, today announced a strategic partnership that offers a unique news and social media intelligence capability to the UK market.

Precise Profile, powered by Moreover Technologies' Newsdesk 4 engine, will provide users with the first single platform access to global online news, social media and micromedia, enabling them to track an unlimited number of topics, to intelligently refine results and efficiently share them.

Newsdesk 4 has been recognized by The Software & Information Industry Association (SIIA) as a "Best Content Aggregation Solution" category finalist in its 26th Annual CODiE Awards competition. The winner will be announced Jan. 25 in New York.

Commenting on the service, Keir Fawcus, Managing Director at Precise said: "We are delighted to be able to respond to client demand for immediate awareness of relevant online news, social media and micromedia. It is a significant challenge to rapidly pinpoint accurate and relevant results from millions of daily news articles and social media posts and we believe that Precise Profile's intuitive, cutting-edge search and filtering tools answer this challenge in a groundbreaking way."

Paul J Farrell, Moreover Technologies President, said: "This is a perfect example of how companies offering overlapping capabilities can collaborate to complement each other, rapidly creating improved value for end clients. Newsdesk 4 offers a number of significant innovations in news and social media monitoring, refining and sharing, including intuitive, leading-edge faceted search and filtering tools. With its single platform for news and social media, user-friendly filters to rapidly identify relevant results from millions of daily news articles and social media posts, and powerful sharing tools, including automated alerts, newsletters and editorial feeds, Newsdesk 4 will deliver significant new insights and productivity gains to users."

In this rapidly developing area, the Precise Profile portal delivers an easy to learn and navigate tool for monitoring coverage and produces quality results immediately.

Notes to editors:

About Precise

Precise is the UK's leading provider of media intelligence services, providing press, online, broadcast and social media monitoring, media analysis and forward planning services in support of PR and external communications activity. Precise is retained by 5,000 agency, corporate, consumer, financial, charity and government clients including the majority of the top 100 PR agencies and over 75% of the FTSE 100.

http://www.precise.co.uk

About Moreover Technologies

Founded in 1998, Moreover Technologies is a trusted aggregator of global news and social media. Clients include Shell Oil, Sony, Adobe, European Space Agency, Citigroup, Hill & Knowlton, BBC, Kingfisher, Businessweek, Reuters UK, Siemens and Simon & Schuster. Through US and UK offices, the firm offers corporate customers worldwide direct access to comprehensive, yet targeted, real-time business and consumer information from the Web's most read and respected sources. Daily, Moreover Technologies offers unified portal access to 2.2 million news articles and social media posts from 1.8 million editorially vetted sources across 100+ countries, 50+ languages and 800+ searchable industry categories. http://www.moreover.com

    
    Media Contacts:
    
    Precise -
    Juliette Murray
    Marketing Director
    +44(0)20-3301-4490
    juliette.murray@precise.co.uk
    
    Moreover Technologies
    Alyssa Woods -
    Marketing
    +1-410-302-1611
    awoods@moreover.com