Precise Announces Content Analysis Enhancements to Chorus

LONDON, January 25, 2012 /PRNewswire/ --

Precise, the UK's leading media monitoring and evaluation provider, today announces enhancements to Chorus, the company's proprietary content acquisition and analysis engine.

Precise processes on average 20 million content items a month and the Chorus system enables Precise to perform a sophisticated linguistic analysis of this content. The new enhancements to Chorus have increased the company's ability to structure the data it captures by integrating a range of cloud based service additions with the Autonomy intelligent data operations layer (IDOL), a key component of Chorus. These service additions will extend Chorus's capabilities to cover entity identification, sentiment analysis and the automated categorisation of content.

The driver behind these developments is the rapid growth in the sources of content that are relevant to those charged with managing corporate and brand reputations. The new service additions will allow Precise to more rapidly and accurately identify and deliver content and insights to customers.

Tony Prime, Chief Information Officer at Precise commented: "We are uniquely placed, in that we capture a truly comprehensive range of content from broadcast material through to social media content. This enormous range of data brings challenges that centre on filtering that data and identifying the sources that have influence. Bringing structure to this ever increasing stream of content is a critical process that allows us to deliver relevant and meaningful insights to our customers. These developments also represent an important step towards enabling Precise to extend the content analysed by Chorus to a wider set of unstructured data."

About Precise

Precise is a business information group that monitors, analyses and draws insight from news, opinions and conversations to help organisations understand the trends and influences that impact on their businesses.

It provides a unique range of media monitoring and evaluation services and software applications to public relations, marketing and media professionals.

Precise is used by 5,000 agency, corporate, consumer, financial, charity and public sector clients including the majority of the top 100 PR agencies and more than 75% of the FTSE 100

For further information please contact:
Juliette Murray, Precise:  +44(0)20-7264-4808
Follow us @PreciseTweets