Prince Tops Online Artist Search Post BRITs 2014

DUBLIN, February 21, 2014 /PRNewswire/ --

Data reveals Prince as the most searched for artist on StubHub UK following last night's BRITs

Data from StubHub, the online ticket marketplace, reveals that Prince has come out on top as the most searched for artist following last night's BRIT Awards. After the American recording artist plugged his upcoming secret gig in Manchester while presenting the award for Best British Female, the site saw searches for the Purple Rain singer soar by a staggering 19000% after 8pm last night.

Coming in in second place were the Arctic Monkeys who pulled off a historic double after winning British Group of The Year and British Album of the Year for their latest album, entitled AM. Following close behind was Ella Eyre, who broke free from Rudimental's no.8 spot and saw a 356% increase in searches, putting her in at no.3 on the list.

The full list of most searched for award-winning artists ranks as follows:

1.    Prince (19000%)

2.    Arctic Monkeys (475%)

3.    Ella Eyre (356%)

4.    Ellie Goulding (193%)

5.    Bruno Mars (150%)

6.    Bastille (114%)

7.    Sam Smith (100%)

8.    Rudimental (64%)

9.    One Direction (37%)

When it came to artists who performed on the night, Arctic Monkeys came out on top after kicking off the show with fire emblazoned letters, followed by Ellie Goulding who performed her no.1 hit 'Burn'. In last place was Katy Perry, with her performance of 'Dark Horse' in a neon Egyptian number, only beaten by a slim distance by Beyoncé who dazzled in a shimmering green dress for her first ever live performance of 'XO'.

The full list of most searched for acts who performed on the night is as follows:

1.    Arctic Monkeys (475%)

2.    Ellie Goulding (193%)

3.    Bruno Mars (150%)

4.    Bastille (114%)

5.    Rudimental (64%)

6.    Ella Eyre (64%)

7.    Beyonce (37%)

8.    Katy Perry (4%)

Brigitte Ricou-Bellan, General Manager International, StubHub, commented "The BRITS are a great barometer for UK fans' musical taste and a showcase for some of the best up and coming acts in the industry as well as recognising more established artists such as David Bowie and One Direction. And, as we can see from the huge spike in searches for Prince following presenting an award and the announcement of his two Manchester gigs - a well-timed on-stage appearance can help generate additional publicity and demand too!"

The StubHub UK site: http://www.stubhub.co.uk/

For more information please contact:
Julia Morgan, Ketchum, +44(0)20-7611-3513, julia.morgan@ketchum.com

Sophia Vanezis, Ketchum, +44(0)20-7611-3808, sophia.vanezis@ketchum.com