Productcaster Becomes Google CSS Premier Partner

LONDON, September 27, 2018 /PRNewswire/ --

• 'Premier' accreditation awarded as Productcaster races past the 100+ merchant mark across Google Shopping platform 
• Productcaster also working with 20+ agencies across Europe 

Productcaster, a Google Comparison Shopping Service (CSS) partner, today announces it has been awarded Google's coveted Premier Partner status as one of the leading Google Comparison Shopping partners. The Premier CSS partner programme recognises Productcaster's expertise in helping retailers and agencies reach customers through Google's Shopping platform. A key requirement is the servicing of 100+ merchants, which Productcaster has helped to grow, benefitting from a significant discount on Cost-Per-Click (CPC) spend on Shopping ads.

Productcaster, which launched with some of Europe's leading retailers, including Argos, Durex, H.Samuel and Cdiscount, allows clients to take advantage of Google's favourable CPC rates across its new CSS format, following the EU's antitrust ruling last year. Popular mattress brand Eve was Productcaster's 100^th client.

Merchants choosing to work with Productcaster, as an accredited Premier Partner, will benefit from the CSS-provider's in-depth training to help them achieve strong results from Shopping ads, and access the exclusive credit incentives being offered by Google Shopping. The prestigious premium badge is only awarded to a select group of CSS partners.

Google Shopping is a growing focus for retailers across Europe, accounting for 82 per cent of retail search ad spend in the UK alone in Q1 2018, according to a recent study. Yet to be able to deploy Google Shopping advertisements, merchants and agencies must work with at least one CSS provider. Productcaster enables merchants and agencies to either connect with Google Shopping through its CSS website or, uniquely, create a tailored white-label solution to help retail clients take advantage of lower CSS media rates.

Hedley Aylott, founder of Productcaster and CEO of Summit, said, "Since our launch in June of this year, we've witnessed an incredible appetite from both agency clients and retailers for a CSS partner offering competitive fees and transparency. The world of search can appear complicated and many are looking for a trusted partner who can help on-board and seamlessly migrate their inventory to connect with the growing number of consumers who begin their purchase journey with a Google Shopping ad. We're proud of the success we've given our clients as we look to grow their businesses and give retailers a much-needed advantage over their competitors. We're delighted that Google has recognised us as a premium service by awarding us its coveted Premier Partner status, and we look forward to working closely with them in coming months."

Visuals of Productcaster's solution can be downloaded here: https://propellergroup.box.com/s/8ie3ma99tkdndecpa8eqozdzo98640kr

About Productcaster 

Productcaster is a product-feed powered publishing engine designed to help retailers have their products reach the widest possible audience across all digital channels. An official Premier Google Comparison Shopping Partner, Productcaster enables retailers of any size to improve their PLA performance by entering the Google Shopping Ads auction at a more competitive media rate via a Comparison Shopping Service partner.

Productcaster is part of the marketing technology stack built by Summit's technology division. Summit is a UK-based specialist in online retailing and has been trusted by leading retailers and brands around the world for over 18 years, helping them sell more online.