Programmatic Display Market to Reach $825.1 Billion by 2032 at 33.6% CAGR: Allied Market Research

Growth in adoption of smartphones and improved communication networks drive the growth of the global programmatic display market

NEW CASTLE, Del., Feb. 14, 2024 /PRNewswire/ -- Allied Market Research published a report, titled, "Programmatic Display Market by Type (Online Display, Online Video Mobile Video, and Mobile Display) and Channel (Real-time Bidding (RTB), Private Marketplaces (PMP), and Automated Guaranteed (AG)): Global Opportunity Analysis and Industry Forecast, 2023-2032." According to the report, the global programmatic display market generated $46.7 billion in 2022 and is estimated to reach $825.1 billion by 2032, exhibiting a CAGR of 33.6% from 2023 to 2032. The report offers a detailed analysis of changing market trends, top segments, key investment pockets, value chains, regional landscapes, and competitive scenarios.

Drivers, Restraints, and Opportunities

Surge in adoption of smartphones, improved communication networks, and increase in advertising spending on digital media across various industries drive the market growth. In addition, proliferation of social media primarily drives the growth of the market. However, rise in adoption of ad-blockers to avoid online advertising hampers the growth of the market. On the contrary, the emergence of advertising automation is expected to create lucrative growth opportunities for the market during the forecast period

Request Sample Pages: https://www.alliedmarketresearch.com/request-sample/A68862

Report coverage & details:

Buy this Complete Report (347 Pages PDF with Insights, Charts, Tables, and Figures) at:

https://www.alliedmarketresearch.com/programmatic-display-market/purchase-options

The online video segment to dominate the market

By type, the online video segment acquired the major share in 2022, garnering nearly one-third of the global programmatic display market revenue, owing to increase in video streaming on the internet, which, in turn, is boosting the demand for online video advertising to reach large number of consumers. The mobile video segment is estimated to display the fastest CAGR of 37.6% throughout the forecast period, as mobile videos help entrepreneurs to create quality and unique content that boosts their outreach, sales, and brand recognition.

The PMP segment to dominate by 2032

By channel, the RTB segment accounted for nearly three-fourths of the global programmatic display market share in 2022 and is expected to dominate by the market 2032, owing to the simplified ad space allotment in private marketplaces. The PMP segment is projected to display the fastest CAGR of 48.4% throughout the forecast period, owing to surge in demand for de-centralized and independent ad spaces.

Asia-Pacific garnered the major share in 2032

Region wise, North America garnered the highest share in 2022, holding nearly one-third of the global programmatic display market revenue in 2022, and is projected to retain its dominance by 2032, owing to the strong presence of programmatic display advertising vendors such as Google Inc., Adobe, and AppNexus Inc. However, Asia-Pacific is expected to register the highest CAGR of 36.9% during the forecast period, owing to rapid economic and technological developments.

Enquiry Before Buying: https://www.alliedmarketresearch.com/purchase-enquiry/A68862

Leading Market Players

• AppNexus Inc.
• Verizon Communications Inc.
• DataXu Inc.
• Google Inc.
• Adobe Systems Incorporated
• Adform
• Rubicon Project Inc.
• Rocket Fuel Inc.
• MediaMath
• CONNEXITY

The report analyzes these key players in the global programmatic display market. These players have adopted various strategies such as expansion, new product launches, and partnerships to increase their market penetration and strengthen their position in the industry. The report is helpful in determining the business performance, operating segments, developments, and product portfolios of every market player.

AVENUE- A Subscription-Based Library (Premium on-demand, subscription-based pricing model):

AMR introduces its online premium subscription-based library Avenue, designed specifically to offer cost-effective, one-stop solution for enterprises, investors, and universities. With Avenue, subscribers can avail an entire repository of reports on more than 2,000 niche industries and more than 12,000 company profiles. Moreover, users can get an online access to quantitative and qualitative data in PDF and Excel formats along with analyst support, customization, and updated versions of reports.

Get an access to the library of reports at any time from any device and anywhere. For more details, follow the link: https://www.alliedmarketresearch.com/library-access

About Us:

Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Wilmington, Delaware. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of "Market Research Reports Insights" and "Business Intelligence Solutions." AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain.

We are in professional corporate relations with various companies, and this helps us in digging out market data that helps us generate accurate research data tables and confirms utmost accuracy in our market forecasting. Allied Market Research CEO Pawan Kumar is instrumental in inspiring and encouraging everyone associated with the company to maintain high quality of data and help clients in every way possible to achieve success. Each and every data presented in the reports published by us is extracted through primary interviews with top officials from leading companies of domain concerned. Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry.

Contact:
David Correa
1209 Orange Street,
Corporation Trust Center,
Wilmington, New Castle,
Delaware 19801 USA.
Int'l: +1-503-894-6022
Toll Free: +1-800-792-5285
UK: +44-845-528-1300
India (Pune): +91-20-66346060
Fax: +1-800-792-5285
help@alliedmarketresearch.com 

Logo: https://mma.prnewswire.com/media/636519/Allied_Market_Research_Logo.jpg