Publicis Groupe UK agencies prove effectiveness in creativity for big clients

LONDON, Oct. 10, 2018 /PRNewswire/ -- Publicis Groupe UK agencies – BBH London, POKE, Publicis London and Starcom – have been recognised with highly coveted IPA Effectiveness Awards this week. In addition, BBH London was awarded the advertising industry’s top accolades, the prestigious IPA Effectiveness Company of the Year for the third time in its history and its third ever Grand Prix for Audi.

BBH London also picked up a gold award, for transforming Audi’s UK business and helped become no.1 for brand desire, sell more higher spec cars and grow 3x faster than the market. The agency further picked up three Silvers respectively for Barclays, Virgin Media and Weetabix and one bronze for IAG Cargo.

‘This is the mark of Bartle Bogle Hegarty London at its best: a combination of strategic rigour and creative ambition.’ (IPA Effectiveness Awards report).

POKE, Publicis London and Publicis Italy have been recognised for their work with Heineken, winning the Tim Broadbent Prize for Best International, Best Multi-Market and a Silver IPA award. The game changing Heineken work delivered YOY volume growth in UCL markets of 13.7% and increased global brand penetration by 5%.

Starcom was also recognised with a gold IPA for its work with Lidl. Following the launch, the brand's market share peaked at 5.3%.

Annette King, CEO of Publicis Groupe UK, commented: “I am incredibly proud of our agency brands and clients who were recognised for their work, not just for their creative performance but delivering thorough strategies that have helped improve growth for our respective clients.’

Seventy papers were entered into this year's Awards and were evaluated by an esteemed panel of client and industry judges led by Chair of Judges, ITV CEO Dame Carolyn McCall, Convenor of Judges Neil Godber and Deputy Convenor Sue Unerman.

The 2018 IPA Effectiveness Awards are the world's most rigorous and prestigious Awards scheme with entrants having to prove the payback of their communications activity.