Publicis Worldwide Acquires Shopper Marketing Agency, Vivid Brand
-- Agency to join Publicis Worldwide network offering in the UK
LONDON, April 23, 2015 /PRNewswire/ -- Publicis Worldwide has announced the acquisition of Vivid Brand, adding to its portfolio of agencies within the Publicis Worldwide network in the UK.
Founded in 1991, Vivid Brand is a strategic and creative shopper marketing agency, connecting brands with shoppers at the decisive moment of purchase, online and in store, to convert shoppers into buyers. The agency, with a team of 20 based in London plus an office in Singapore and in Melbourne, specializes in shopper research, strategic planning, visual identity systems, in-store communications, digital shopper marketing and packaging design. Vivid uses its deep forward-looking insight into brands and consumer behaviour to create memorable retail experiences that activate purchase and build long-term loyalty.
The partnership enables Publicis Worldwide to reinvent and transform its client relationships, offering a platform of more integrated disciplines. This ensures that brands can offer a more comprehensive consumer journey cycle with more touch points and opportunity to be increasingly innovative in their communications, helping clients to lead the change within their market.
Vivid Brand works with clients including Nestle, Coca Cola, Pernod Ricard, Groupe SEB, Beiersdorf, Henkel, SAB Miller, CUB, Diageo and Philips Lighting. Vivid Brand will form a new agency, of the same name, within the larger Publicis UK network, which also includes Publicis London, POKE, Publicis Chemistry and Publicis Blueprint.
Vivid Brand will be led by Guy Wieynk, Group CEO of the UK and Nordics at Publicis. The existing leadership team of Vivid Brand including Andy Scott, CEO and founder, Gideon Karmiloff, Managing Director, Matt Miles, Planning Director, will remain in place and will report into Wieynk.
Arthur Sadoun, CEO of Publicis Worldwide commented: "Consumers are becoming increasingly empowered in the purchase process, and it's important that we lead our clients through this important behavioural transformation. Shopper marketing is an important, insightful field that provides real results for clients for clients across their commerce channels. The UK market is an important focus for Publicis Worldwide. With the recent acquisition of Vivid Brand, we plan for London to be a leading centre of excellence within the shopper marketing arena, using its global reach and the scale of the network to assist both our local and worldwide clients."
Guy Wieynk added: "The Vivid brand builds on the UK's integrated agency portfolio in the UK. Vivid will help Publicis UK provide our clients with a more holistic view of the customer journey as we look to ensure communications carry through to the final point of purchase."
Vivid's CEO and Founder Andy Scott, added: "This partnership will create more opportunities to deliver world-class shopper strategy and campaigns for our clients globally. Working with our new partners we intend to embed Vivid's shopper methodology across the network so that all our collective clients benefit."
About Publicis Worldwide:
Publicis Worldwide is a global creative agency, with 88 years experience providing change leadership for its clients. We believe that this era demands a combination of strategic, creative and digital ideas that help clients to Lead The Change in their own digital transformation. With over 12,000 employees in 84 countries, clients include Axa, BNP Paribas, Carrefour, Cartier, Citi, Coca-Cola, Haier, Hilton Honors, HP, l'Oreal, LG, Luxottica, Nestle, Orange, P&G, Paypal, Pernod Ricard, RATP, Renault, Sanofi, Seb, Siemens, Telefonica, Total, and UBS.
Publicis Worldwide is a part of Publicis Groupe.
www.publicis.com | @PublicisWW | https://www.facebook.com/pages/Publicis-Worldwide/205430832807607?fref=ts
About Publicis UK:
Publicis UK is formed up of five agencies: Publicis London (creative agency), POKE (digital), Publicis Chemistry (brand activation), Publicis Blueprint (Content Publishers) and Vivid (Shopper Marketing). Clients include EE, HBO, Procter and Gamble, Renault, SCA, Ted Baker, Mulberry, UBS and Vue.
Publicis UK is a part of Publicis Worldwide.
www.publicis.com | @PublicisWW | https://www.facebook.com/pages/Publicis-Worldwide/205430832807607?fref=ts
About Vivid:
We are a strategically led Shopper Marketing agency. We connect brands with shoppers at the decisive moment of purchase, online and in store, to convert shoppers into buyers. We are passionate about finding more innovative and effective ways of engaging with shoppers and consumers. We like to really get under the skin of our clients business, their shoppers behaviour, their consumers and the retail environment developing insights and building these into our creative briefs to create memorable retail experiences that activate purchase and build long term brand loyalty. We work with top global brands across Europe and Asia to deliver effective brand strategy and creative solutions that address commercial challenges in sectors such as FMCG, Alcohol, Tobacco, Consumer Durables and Automotive.
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