Pure360 Launch CRM Integration With MS Dynamics and Salesforce

BRIGHTON, England, May 17, 2011 /PRNewswire/ -- This month Pure360 are proud to launch their CRM integration with MS Dynamics 4.0 and Salesforce CRM. With the new integration marketers will be able to get their CRM talking to PureResponse in just 24 hours, taking away any heavy resource requirements or complexity.

The launch follows a research project undertaken by Pure360, in association with MyCustomer.com, to find out whether companies were actually integrating their CRM and email marketing software and what their impressions of the experience was.

The research showed that a massive 50% of respondents either didn't have their CRM integrated with their email marketing or didn't know if it was. Of these, 70% would like to integrate their email marketing and CRM system but don't know how to go about doing it and are worried that it would take up marketing/technical resource as well as being expensive to put into place.

By using PureResponse to integrate with MS Dynamics 4.0 CRM or Salesforce CRM, you can see your campaign results update CRM contact data in real time. Barely any technical resource is required and you can be up and running in just 24 hours.

Rebecca Bowe, Pure360 Product Manager, said: "We are delighted to continue to provide our customers with great tools and features that remove complexity and make a genuine difference in the development and delivery of email campaigns. This is the first of many planned over the coming year that will give our customers greater control and success in their campaigns".

Notes to Editor:

Progressive email marketing company Pure360 ( http://www.pure360emailmarketing.co.uk) provides the best email and SMS marketing services to customers such as innocent drinks, Seatwave, The FT Group, Zoopla and LA Fitness.

Pure360 don't tie customers in with a long contracts, instead they maintain the highest customer retention rate of 98.6% by making sure marketers are getting the best possible results from their email marketing campaigns. Members of the DMA, Pure360 have recorded a 10% higher open rate for their customers than the DMA average, leading to higher clicks and conversions than competitor products.

You can find the team working to improve over 2,000 marketers email and SMS campaigns, in Brighton, pop in or give them a call 0844-586-0001 to discuss how they can help you get excellent results from your email & SMS campaigns.

Media contact: Hannah.ward@pure360.com, Hannah Ward, +44(0)8445-860-001