Purple Unveils Free WiFi Product for Venues and Businesses

MANCHESTER, England, April 3, 2017 /PRNewswire/ --

Purple Free sets new market standard and covers all legal considerations.

Purple, the intelligent spaces company, has today announced its new free licence product, which delivers more advanced functionality than other paid-for utility WiFi solutions on the market.

The WiFi and analytics provider made the bold, yet strategic move to disrupt a market that continues to charge unnecessary fees for WiFi services with limited capabilities, by launching a free solution with market leading functionality. Purple Free enables venues and businesses to acquire a seamless guest WiFi service that adheres to the Corporate Data Protection Policy, simplistic login, branded splash pages and a glimpse of Purple's customer insights, without expense.

Purple specialises in delivering a WiFi solution that generates real-time analytics and marketing for brands that want to engage with visitors and understand the use of their physical spaces. Through the process of creating 'Intelligent Spaces', Purple can help businesses around the world learn more about their location and customer base, and help them to take action.

Commenting on the new free product, Gavin Wheeldon, CEO of Purple, said: "Purple Free is sure to cultivate fresh opportunities and cement our place as the leader for WiFi and analytics. Customers simply don't need to pay excessive costs for a simple guest WiFi solution and with Purple Free, the price tag is instantly eliminated and the product is of a superior quality.

"Many of the old guard utility WiFi vendors sell on the fear around lawful intercepts, privacy and data sovereignty which are all serious concerns that a venue operator should consider. Purple Free covers all of these legal considerations by acting as the service provider, it also offers the ability to completely brand the experience making sure their customers feel a connection with the venue they are in rather than a disconnected WiFi provider."

Gavin adds: "Purple was the first of its kind in the marketplace. We've always strived to be at the forefront of the market in terms of technology, innovation, staff and product development, and the launch of Purple Free will mark an exciting new chapter for both us and our global partners. By introducing a free of charge solution that exceeds any other solution on the market, it allows Purple to accelerate to the next stage of success in our business journey."

Contact: Lloyd Gofton, lloyd@liberatemedia.com , +44(0)7919-353-484